has caused kids to cringe for generations. Taste improvements are among
the latest trends in cod liver oil products, including a more palatable
Trend #2 - Vegan options
Vitamin D deficiency is of particular concern to strict vegetarians and
vegans because their diet lacks fish, eggs and milk, which are common
sources of this essential nutrient. The industry has responded to this
need by developing vegan vitamin D supplements that are made without
using any animal products.
Trend #3 - Drink your D
For those who are lactose intolerant or just don't drink milk, there are
other ways to sip vitamin D. Liquid forms of the supplement allow
consumers to put a dropper full of vitamin D into drinks like juice and
smoothies or right into their mouth.
Trend #4 -Easy to take
Not everyone can swallow pills easily, and supplement manufacturers are
responding by making smaller "micro-tab" versions of tablets. A chewable
form of vitamin D is also available in a peppermint flavor.
"The best selling vitamin D remains the regular capsule, but these new product trends offer consumers more options to get their daily dose of vitamin D. Anyone who is interested in the benefits of vitamin D should always check with their health professional before buying a supplement," said Rivard. "Testing for vitamin D levels can help people understand the amount they will need to add to their daily diet."
About Vitamin Shoppe Industries, Inc.
Vitamin Shoppe is a leading specialty retailer and direct marketer of
nutritional products based in North Bergen, New Jersey. The company sells
vitamins, minerals, nutritional supplements, herbs, sports nutrition
formulas, homeopathic remedies, and other health and beauty aids to
customers located primarily in the United States. The company carries
|SOURCE Vitamin Shoppe Industries, Inc.|
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