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As Winter Approaches, Risk for Vitamin D Deficiency Increases
Date:10/3/2007

source of vitamin D, but its unpleasant taste

has caused kids to cringe for generations. Taste improvements are among

the latest trends in cod liver oil products, including a more palatable

lemon flavor.

Trend #2 - Vegan options

Vitamin D deficiency is of particular concern to strict vegetarians and

vegans because their diet lacks fish, eggs and milk, which are common

sources of this essential nutrient. The industry has responded to this

need by developing vegan vitamin D supplements that are made without

using any animal products.

Trend #3 - Drink your D

For those who are lactose intolerant or just don't drink milk, there are

other ways to sip vitamin D. Liquid forms of the supplement allow

consumers to put a dropper full of vitamin D into drinks like juice and

smoothies or right into their mouth.

Trend #4 -Easy to take

Not everyone can swallow pills easily, and supplement manufacturers are

responding by making smaller "micro-tab" versions of tablets. A chewable

form of vitamin D is also available in a peppermint flavor.

"The best selling vitamin D remains the regular capsule, but these new product trends offer consumers more options to get their daily dose of vitamin D. Anyone who is interested in the benefits of vitamin D should always check with their health professional before buying a supplement," said Rivard. "Testing for vitamin D levels can help people understand the amount they will need to add to their daily diet."

About Vitamin Shoppe Industries, Inc.

Vitamin Shoppe is a leading specialty retailer and direct marketer of nutritional products based in North Bergen, New Jersey. The company sells vitamins, minerals, nutritional supplements, herbs, sports nutrition formulas, homeopathic remedies, and other health and beauty aids to customers located primarily in the United States. The company carries national b
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SOURCE Vitamin Shoppe Industries, Inc.
Copyright©2007 PR Newswire.
All rights reserved

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