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As Fire Ants Continue to Proliferate, Hospital-Proven Burn Anesthetic Brings Instant Relief for Bites, Stings
Date:7/1/2009

SAVANNAH, Ga., July 1 /PRNewswire/ -- For some 60 years, fire ants have expanded relentlessly throughout the southern and southwestern United States. They sting relentlessly, too: first biting the victim's skin with their mandibles (mouth parts), then holding on tight and sting from their bottoms. They then often pivot around and continue to sting in circles, causing burning pain and excruciating itch to their victims, many of whom are children.

Fire ant venom includes a potent alkaloid toxin, which causes severe, burning pain. Fortunately, the same anesthetic hospitals use on burn patients has been proven equally, instantly effective on fire ant stings. That anesthetic, lidocaine, is now available in a maximum-strength, over-the-counter product: Fire Ant Coolant(TM) from Coastal Solutions, Inc.

Available online and nationwide at select drugstores and lawn and garden retailers, Fire Ant Coolant has been proven to completely end both the pain and itching of fire ant bites and stings within minutes of application. Applied in time, it can also prevent the formation of the white pustules, or blisters, that often follow fire ant bites and can leave permanent scars.

Coastal Solutions president J.C. "Chip" Grayson created the Fire Ant Coolant formula with the help of two marine scientists from the Skidaway Institute of Oceanography. In extensive scientific experiments, the team tested an exhaustive variety of topical pain treatments, both medical and "home" remedies, before identifying the unique effectiveness of the Fire Ant Coolant formula.

"Lidocaine hydrochloride (the active ingredient in Fire Ant Coolant) is a well-known and extensively tested topical anesthetic," says Paul Auerbach, M.D., a professor of surgery at Stanford University School of Medicine. "It makes perfect sense ... that (it) should be effective for ... insect stings. I intend to carry a spray vial and use it t
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SOURCE Coastal Solutions, Inc.
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