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As Exams Loom, Students Find Hope in a 'Stick'
Date:11/1/2007

they mirror what consumers have been telling us for years -- that chewing gum has benefits beyond fresh breath and great taste," said Surinder Kumar, Senior Vice President and Chief Innovation Officer at Wrigley. "That's one reason we established the Wrigley Science Institute, to learn more about how chewing gum can help relieve everyday stress and potentially help increase focus, alertness and concentration, among other functional benefits. While we conduct more basic research, it's exciting to see our consumer insights play out in the classroom."

Students and Chewing Gum

Giving students chewing gum while taking tests is not unheard of. In fact, more and more teachers have reversed traditional policies against chewing gum and are now encouraging students to chew gum during tests to help heighten focus and concentration.

Research suggests gum chewing can positively affect focus and concentration: a 2002 study published in Appetite showed chewing gum appeared to improve people's ability to learn, retain and retrieve information.(1) Further, a 2006 study conducted on behalf of the Wrigley Science Institute showed gum chewers were more calm and relaxed in dealing with life's everyday stress when they chewed gum.(2)

Tips for Test-Taking Success

There are a number of ways students can more effectively study and take tests, including these simple suggestions provided by The Princeton Review:

Pick a Spot, Any Spot. Designate a specific area for homework and studying, making sure the area is well lit with few distractions. Oftentimes, a bedroom doesn't offer adequate space to spread out materials.

Chew. The gum experts at Wrigley recommend chewing gum during studying and test-taking to help improve focus and concentration and help relieve stress.

Make it Personal. Create personalized study aids to focus the study session, such as a notebook listing homework assignments, a timeline of important dates and flashcards for studying
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SOURCE Wm. Wrigley Jr. Company
Copyright©2007 PR Newswire.
All rights reserved

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