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As Consumers Put a Leash on Spending, Experts Caution Against Being 'Penny Wise and Pound Foolish' with Their Pets
Date:11/25/2008

DULUTH, Ga., Nov. 25 /PRNewswire/ -- With economic pressures on the rise, consumers are looking for ways to tighten their belts while maintaining the best level of care they can for their pets. In the midst of the downturn, veterinarians around the country have observed a decline in visits and spending for recommended procedures.

Pet health and quality of life don't have to become economic casualties. Through a not-for-profit pet health resource - The Merck/Merial Manual for Pet Health - Merck and Merial, leading global pharmaceutical and animal health companies, are teaming up to educate pet owners about the power of preventive measures as the cornerstone of a sound financial strategy for pet care. The book is an easy-to-read version of the manual veterinarians have been using for years, and it might be one of the most thoughtful and practical gifts you can give to the pet lover in your life this holiday season.

"We have known for a long time that early detection of ailments and proactive health maintenance can extend a pet's life by years, but it can also help your pocketbook as well," said Scott Line, DVM, associate editor, The Merck/Merial Manual for Pet Health. "In the long run, it is dramatically cheaper to prevent health problems than it is to treat them, and consumers need to keep this in mind when seeking ways to reduce costs in their pet care budget."

Cut Costs Without Cutting Out What's Important: Top Tips From Dr. Line

Note: The following tips do not replace consultation with a licensed veterinary practitioner.

1. Be a Grooming DIYer: Grooming is an important part of maintaining your pet's health and condition, but it is a skill anyone can perform with practice. An added incentive for taking an active role in your pet's grooming is that you can identify problems early (e.g., bumps, lumps, changes in coat quality, etc.) that a groomer may not think to tell
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SOURCE Merial
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