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Arthritis Foundation Renews Comprehensive Marketing Contract with Merkle
Date:11/17/2008

Merkle, one of the nation's largest and fastest growing database marketing agencies, announced that it received a new contract with longtime client Arthritis Foundation, the largest private, not-for-profit contributor to arthritis research in the world.

Columbia, Md. (Vocus) November 17, 2008 -- Merkle (www.merkleinc.com), one of the nation's largest and fastest growing database marketing agencies, announced that it received a new contract with longtime client Arthritis Foundation, the largest private, not-for-profit contributor to arthritis research in the world. Under the new contract, Merkle will serve as Agency of Record for the Atlanta-based nonprofit and will provide a comprehensive array of services, including strategic insight, fundraising database management, processing and analytics, list support, creative development, printing and mailing response support, and interactive campaign support.

Chris Griffin, Group Vice President, Customer Relationship Marketing, Arthritis Foundation, said, "Our relationship with Merkle is now entering its sixth year, and we attribute their close collaboration, expertise and guidance as a major reason why our overall fundraising program remains very strong, in spite of challenging economic times. Merkle has been instrumental in developing new integrated customer marketing strategies and using predictive modeling to help us more effectively target our acquisition and renewal fundraising campaigns and battle rising paper and postage costs. We consider Merkle to be a respected and trusted partner that is truly aligned with our key goals and success as a foundation. We are looking forward to building on our success in partnership with them in the months and yea
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Source: PRWeb
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