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Arthritis Foundation Grants Ease-Of-Use Commendation to Duracell EasyTab Hearing Aid Battery
Date:4/9/2008

ucts that improve their daily lives and perform essential tasks, such as changing their hearing aid battery."

The Arthritis Foundation commendation comes on the heels of a new online hearing health campaign from Duracell launched at the AARP convention in December 2007. The EasyTab "We Hear You" campaign was created as more mature adults turn to the Internet to seek information about their health. The Duracell Web site now offers a place to learn more about hearing health and testing as well as finding a local hearing specialist. For more information, visit http://www.duracelleasytab.com .

"Duracell has a long history of developing products that help make everyday life simpler," said Rachel Calomeni, brand manager, North America, Duracell. "Our Duracell EasyTab battery is a great example of a product designed specifically with the consumer in mind. Recognition by the Arthritis Foundation is an important commendation because it speaks directly to EasyTab's ability to meet the needs of those who rely on our product every day."

Duracell EasyTab now lasts up to 15 percent longer(2), making it the longest lasting Duracell hearing aid battery to date. Available in size 10, 13, 312, and 675, Duracell EasyTab will power all conventional and digital hearing aids in the market including CIC, ITC, ITE and BTE styles. Available in 12-packs, Duracell EasyTab is sold at mass, drug, grocery and specialty stores nationwide. New packaging, including the new ease-of-use seal, will arrive on store shelves in this month. The suggested retail price for Duracell EasyTab hearing aid batteries ranges from $9.49 to $15.99.

About Duracell

Part of The Procter & Gamble Company (NYSE: PG
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SOURCE Procter & Gamble
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