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Arthritis Foundation Grants Ease-Of-Use Commendation to Duracell EasyTab Hearing Aid Battery
Date:4/9/2008

BETHEL, Conn., April 9, 2008 /PRNewswire/ -- More than 46 million people -- one in five adults -- in the United States report having a form of doctor-diagnosed arthritis.(1) Many of these adults also suffer from hearing loss and face dexterity challenges when changing their hearing aid battery. Duracell(R) today announced that the Arthritis Foundation(R), a non-profit organization committed to the health and well being of those with arthritis, has recognized the Duracell EasyTab(R) hearing aid battery with the Foundation's first-ever hearing aid battery commendation for ease-of-use. The official commendation seal, which identifies products that make living with arthritis simpler, will now appear on Duracell EasyTab packaging.

According to hearing instrument specialist Camille Catalano, hearing health and dexterity issues often go hand in hand, whether a function of arthritis or age. "Handling very small hearing aid batteries can be difficult for patients with dexterity challenges," said Catalano. "The design of the Duracell EasyTab takes the worry out of changing batteries so patients can focus on other issues that are affecting them on a day-to-day basis."

The Duracell EasyTab hearing aid battery features the longest tab of any hearing aid battery on the market today, making it easy to remove from the packaging, hold and insert. Additional design benefits include compact, but simple-to-open packaging and color-coded batteries to make distinguishing size effortless on-shelf and at home. The unique EasyTab design has earned several industry awards including the Pharmacy Times "Master's Circle" Award and the 2007 Pharmacist Recommended OTC Achievement Award.

"For people with arthritis, seemingly simple daily tasks can sometimes mean severe pain and increased frustration," said Scott Walters, group vice president, Corporate Relations, Arthritis Foundation. "Through our ease-of-use commendation, we hope to help people with arthritis find prod
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SOURCE Procter & Gamble
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