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Arnold Imaging Video Generates Public Enthusiasm for Light Rail
Date:5/20/2009

KANSAS CITY, Mo., May 20 /PRNewswire/ -- A three-minute video gave Midwesterners all the help they needed to visualize the future of their region when Kansas City Public Television aired "Imagine KC." The video depicts how light rail transit transforms land uses and lifestyles for the benefit of all. The project is the latest in a string of success stories for Arnold Imaging, a KC-based studio which has successfully marketed over $6 Billion in smart growth real estate developments and forward thinking energy projects since its inception in 1997.

Produced in part with funding from the Mid-America Regional Council, the Imagine KC video aired 11 times on KCPT during the month of April, reaching an estimated audience of more than 40,000. It has since spread virally on blogs promoting sustainable development.

"We have been inundated with favorable responses from viewers of this video not just in K.C. but all over the country," said Jonathan Arnold, creative director of Arnold Imaging.

Arnold explained that their videos provide a powerful and effective medium for communicating a vision, whether it is a municipal project like light rail, or a private sector real estate development, from office buildings to condos and everything in between.

"Most people need to see a picture to truly understand a new concept. Our firm's unique storytelling skills allow us to convey progressive ideas in ways that are easy to understand and touch people emotionally," Arnold said.

After the premier of "Imagine KC" on April 22, David Warm of the Mid-America Regional Council commented, "We will look back and see that tonight was a pivotal moment for our city, because for the first time transit was presented to the public as a land-use issue and not just about moving people around. This video shows how transit investment sets the stage for future development that is walkable, sustainable, and offers a great quality of life."

About Arnold Imaging

Arnold Imaging, www.arnoldimaging.com, is a boutique film and interactive studio which uses a combination of HD video, computer animation and interactive presentations to convey great ideas before they exist. The company, based in Kansas City, has successfully marketed over $6 Billion in smart growth real estate developments and forward thinking energy projects since its inception in 1997.

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