Arketype to Become Green Bay's Healthiest Company in One Year -- ...( GREEN BAY Wis. Feb. 26 /- On Monday...),Health

GREEN BAY, Wis., Feb. 26 /PRNewswire/ -- On Monday, March 2, the advertising and design firm, Arketype, will begin a 365-day journey to become "The Healthiest Company in Green Bay." The firm is also challenging any organization in the area to beat them at that goal.

The 30-person agency is collaborating with Health at Work, a firm of wellness actuaries headquartered in Chicago (www.hatwork.com). The title of "Healthiest Company in Green Bay," is based on a list of key health indicators identified by Health at Work and recognized by the medical and healthcare industry.

Like many companies that have embraced the idea of worker wellness, Arketype will launch its quest with employee health screenings. But representatives of Health at Work and Arketype say this is where the similarities between theirs and other health initiatives end.

One reason is that Arketype employees will not only assess their health risks through screenings, but will also undergo fitness and flexibility tests to determine their health abilities.

"This is not your typical wellness program," said Andrew Sykes, Chairman, Health at Work. "Any wellness focus must go beyond just managing or avoiding symptoms of disease. Health is about so much more--the ability to live a full life, the stamina to put in long days of focused, high-quality work, and the energy to give your family your best you."

Sykes said another key differentiation is his firm's ability to ensure employee engagement and actively measure progress. "As wellness actuaries, we establish benchmarks, create a scorecard and monitor the numbers continually, not just at year-end. We understand the techniques necessary to get employee participation, sustain it, and to achieve a healthy workforce."

Arketype President Jim Rivett believes the ability to shape an initiative tha
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