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Arizona Startup Bust’DD Looking to Start a BRAvolution
Date:6/17/2013

Tempe, AZ (PRWEB) June 17, 2013

Bust’DD (pronounced ‘busted’), a new company that will provide bras that are both stylish and well-fitting to women with large busts, will soon launch their crowdfunding campaign on Indiegogo. The company is founded by two women who understand the problem of ill-fitting bras and want to offer beautiful, quality intimate wear to other busty women. Their goal is to raise at least $25,000 to create their beta product line with the end goal of offering their bras on a wide scale.

In order to kick off the campaign and celebrate this milestone, Bust’DD is having a BRAvolution party. On Friday, June 21, from 6:00 to 10:00 pm at ASU SkySong, attendees will be treated to campaign videos, games, activities, dance performances, food and drinks, bra fitting for women, bra care advice and much more. The BRAvolution Launch Party is free to attend and open to the public.

“It’s estimated that four out of five women are wearing the wrong bra size, and of those, most of them are wearing band sizes that are too big and cup sizes that are too small,” says Laura Johnson, Bust’DD founder. “We are going to make bra sizes like 28H and 36G, which might sound rare, but are actually very common.”

Bust’DD provides a website that helps women determine their true bra size. Clients will soon be able to browse the online collection for their favorite styles and patterns. The company ensures a ForeverFit, which means that they will continue to supply the same bra styles that their customers originally fell in love with years down the road. “With our ForeverFit, your bra is never going to change,” says Johnson, “We’ll offer it in different colors and fabrics, but you know that the sizing and shape will stay consistent.” The company will also offer home parties for women to meet with a professional fitter who can match guests with their ForeverFit.

The Indiegogo campaign will launch on June 21 and wi
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