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Are words weighing down the development of policy for better health?
Date:5/10/2011

mparison of coverage from sample outlets over the last year however looking at media that target a "Beltway" audience and those that are more consumer oriented found that 75 percent of articles initially reviewed were dismissed from the analysis because they lacked substantive content. While many consumer articles focused on weight-loss tips, characterized as "fighting flab", "shrinking your middle" or "looking leaner naked", most failed to mention the health implications.

"Our conversation today and the new media analysis echo the ongoing need for us to address the societal pressures and the unrealistic images that we know can be contributing factors among people who develop eating disorders, depression and other esteem issues," said Lynn Grefe, President and CEO of NEDA. "It is why we have come together to address these issues. These pressures affect all of us."

The media analysis also found that Beltway media publications were three times as likely to consider external factors beyond will power as playing a role in, and being affected by, weight issues. Examples of this were a higher rate of coverage in Beltway outlets that reported on how weight issues can impact the economy and the workplace.

The roundtable discussion, "Pounds and Policy: Effectively Communicating About Weight and Health" also included experts from a cross-section of fields including media, communications, eating disorders and obesity:

  • Jean Kilbourne, EdD, media critic, author and expert on advertising and women
  • Sarah Kliff, health reporter POLITICO
  • Dianne Neumark-Sztainer, PhD, MPH, RD, Professor, School of Public Health, University of Minnesota
  • Rebecca Puhl, PhD, Director of Research, Rudd Center for Food Policy & Obesity at Yale University
  • Chevese Turner, Founder and Chief Executive Officer, Binge Eating Disorders Association

The STOP Obesity Alliance and NEDA will continue work and outreach to the media an
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Contact: Alice Sofield
asofield@ccapr.com
202-609-6006
Chandler Chicco Agency
Source:Eurekalert

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