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Are the Cops Now Competing With Disney?
Date:4/7/2010

A police chief insists that his department "competes" with FedEx, Disney, Marriott, Neiman Marcus, Dell, and Home Depot. Is he right or wrong?

(PRWEB) April 7, 2010 -- It sure looks that way based upon a leadership presentation to the South Carolina’s Criminal Justice Academy’s annual Police Chiefs’ workshop this morning.

Chief Lance Crowe of the Traveler’s Rest Police Department used points from the Wall Street Journal Bestseller Inside the Magic Kingdom: Seven Keys to Disney’s Success as a basis for his presentation to fellow police chiefs from around South Carolina.

“I have to confess that until I read the book, I would never have thought that a police department had ‘competition,’” says Chief Crowe, “but the fact of the matter is that our ‘competition’ is anyone our citizens compare us to. How we treat them compared with how Disney treats them is certainly one comparison.” Crowe noted that while receiving a traffic ticket was certainly different than visiting Space Mountain, there is a lot more to someone’s experience than just the ticket or just Space Mountain.

“One of the key points I took away from reading Inside the Magic Kingdom – and I’ve now read it four times – is that it’s the total experience that’s the differentiator for a police department, a governmental unit, a trade or professional association, a sales rep, or a multinational corporation. Because people have experience with all of those, the interactions create high expectations of how they should be treated.”

“This point was really brought home to me when I went to www.tomconnellan.com and found the author had keynoted meetings for FedEx, Marriott, Dell, Neiman Marcus, Home Depot, the military, and Fortune Magazine,” Crowe continued. I figured if his guidance helped them do a better job, it would work for us. So thanks to a donor, every member of our department now has a copy of Inside the Magic Kingdom and we’re using it as a guide. We’re using it to show how Disney’s magic can just as easily work for a police department in Travelers Rest, SC as it can for FedEx or Dell.

Ensconced in South Carolina's northern Greenville, Travelers Rest sits at the feet of the Blue Ridge Mountains, yet is only a few hours from the Atlantic Ocean. Originally home to several Indian tribes, including the Catawba, the Creek, and the Cherokee, Travelers Rest gained fame as a stopover for weary travelers and livestock drovers. Hence the town’s name of Travelers Rest, boasting a colorful history dating back to America's early years. (www.travelersrestsc.com)

Connellan is a New York Times Bestselling Author and frequent keynote speakers for corporations and associations. (www.tomconnellan.com)

For release on April 8, 2010.
Contact: Chief Lance Crowe
Telephone Number: 864-834-9029
URL: www.trpolice.com

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Read the full story at http://www.prweb.com/releases/2010/04/prweb3847354.htm.


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