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'Are You Man Enough?' to Help Fight Breast Cancer
Date:9/18/2007

Chicago Bears' Greg Olsen, City of Hope and Paper Mate(R) Challenge Men to

Wear Pink and Write Notes for Hope

CHICAGO, Sept. 18 /PRNewswire/ -- What exemplifies being a man more emphatically than supporting a loved one battling breast cancer? With nearly 180,000 new cases of breast cancer projected this year, husbands, fathers, brothers, and sons play a vital role in addressing this deadly disease.

(Photo: http://www.newscom.com/cgi-bin/prnh/20070918/AQTU212-a)

(Photo: http://www.newscom.com/cgi-bin/prnh/20070918/AQTU212-b)

As the son of a breast cancer survivor and a Chicago Bears first-round draft pick, Greg Olsen is just the person to spearhead the Paper Mate "Are You Man Enough?" breast cancer awareness campaign. Olsen kicked off the campaign today at a Chicago rally encouraging thousands of men to wear pink in a show of solidarity and put pen to paper in a show of shared hope.

"From a pink collared shirt to a pink pen, a pocket or lapel, National Breast Cancer Awareness month in October is the perfect time for men to put on the pink," said Olsen. "I know as men there's a lot we can do to create a greater sense of urgency around the disease -- whether that's by wearing pink or writing notes of hope and encouragement to sufferers."

"Greg epitomizes the type of man we need to win the fight against breast cancer," said Steve Martin, associate vice president of marketing for City of Hope. "When his mom, Sue, was diagnosed with breast cancer during his junior year of high school, instead of living the life of a highly sought-after football prospect, Greg and his family faced the most difficult circumstances imaginable. Greg and his older brother Christian became their mother's support system while she became their strength on the playing fie
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SOURCE Paper Mate
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