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'Are You Man Enough?' to Help Fight Breast Cancer
Date:9/18/2007

Chicago Bears' Greg Olsen, City of Hope and Paper Mate(R) Challenge Men to

Wear Pink and Write Notes for Hope

CHICAGO, Sept. 18 /PRNewswire/ -- What exemplifies being a man more emphatically than supporting a loved one battling breast cancer? With nearly 180,000 new cases of breast cancer projected this year, husbands, fathers, brothers, and sons play a vital role in addressing this deadly disease.

(Photo: http://www.newscom.com/cgi-bin/prnh/20070918/AQTU212-a)

(Photo: http://www.newscom.com/cgi-bin/prnh/20070918/AQTU212-b)

As the son of a breast cancer survivor and a Chicago Bears first-round draft pick, Greg Olsen is just the person to spearhead the Paper Mate "Are You Man Enough?" breast cancer awareness campaign. Olsen kicked off the campaign today at a Chicago rally encouraging thousands of men to wear pink in a show of solidarity and put pen to paper in a show of shared hope.

"From a pink collared shirt to a pink pen, a pocket or lapel, National Breast Cancer Awareness month in October is the perfect time for men to put on the pink," said Olsen. "I know as men there's a lot we can do to create a greater sense of urgency around the disease -- whether that's by wearing pink or writing notes of hope and encouragement to sufferers."

"Greg epitomizes the type of man we need to win the fight against breast cancer," said Steve Martin, associate vice president of marketing for City of Hope. "When his mom, Sue, was diagnosed with breast cancer during his junior year of high school, instead of living the life of a highly sought-after football prospect, Greg and his family faced the most difficult circumstances imaginable. Greg and his older brother Christian became their mother's support system while she became their strength on the playing field. Ultimately, the Olsen family succeeded on all fronts. Our hope is that the struggles Greg and his family faced to beat breast cancer will be an inspiration and help get more people, especially men, actively involved."

Messages of Hope

At the rally, Olsen unveiled a six-foot tall journal where men wrote personal notes of hope about breast cancer. During the month of October, the journal will travel to several City of Hope breast cancer walks across the country collecting notes and ultimately end at City of Hope headquarters in Los Angeles for exhibit.

Men and others can also visit papermate.com/writeforhope and enter a virtual note for hope as part of Paper Mate's Write for Hope campaign. Each month through December 2008, a note will be randomly selected and $500 donated in the entrant's name to City of Hope.

Families Find Strength in Words

In addition to mobilizing men as active participants in the fight against breast cancer, the "Are You Man Enough?" campaign empowers men with the knowledge that writing notes of hope has real benefits to those fighting the disease.

Tom Keilty, whose wife Ruth died in 2005 after a 12-year battle with the disease, credits the hundreds of handwritten notes both Ruth and his family received for giving them encouragement throughout Ruth's battle with the disease. Keilty, a Paper Mate ambassador whose wife's story appears on papermate.com, and his 19-year-old son Jason joined Olsen at the rally to encourage other men to join the "Are You Man Enough?" campaign and write their own notes of hope to those in need.

"We have eight binders full of the handwritten notes Ruth received from family, friends and neighbors," said Keilty. "These were invaluable in providing her the strength and faith she needed to remain positive," said Keilty. "On more than one occasion, a note moved Ruth so deeply that she cried, and I have no doubt those tears were in appreciation for all the unwavering love and encouragement she received during the difficult times. Today, Ruth lives on through these notes and through the hope that anyone in a similar situation would get the same support."

"Are You Man Enough?" builds on a City of Hope and Paper Mate relationship that has generated thousands of notes of hope and more than $80,000 to date for City of Hope. Through 2008, Paper Mate will donate up to $200,000 to City of Hope, including $.10 from the sale of each Pink Ribbon Pen.

For more information on City of Hope and its Walk for Hope events, visit http://www.cityofhope.org. For more on Paper Mate and its Write for Hope campaign, visit papermate.com/writeforhope.

Breast Cancer Facts (Source: American Cancer Society)

-- Approximately one in eight women will develop breast cancer in their

life and one in 33 have a chance of dying

-- One woman is diagnosed with breast cancer ever three minutes and one

will die every 13 minutes in the U.S.

-- Breast cancer is the most frequently diagnosed cancer among women in

the U.S. at one in three cancer cases diagnosed

-- Approximately 178,480 new cases of breast cancer are expected to be

diagnosed in women during 2007

-- In 2007, 40,910 women are expected to die from breast cancer in the

U.S.

-- There are more than 2 million breast cancer survivors in the U.S.

-- Earlier detection and improved treatment have helped mortality rates

decline 2.3 percent per year from 1990 to 2002 among all women

-- Women 20 and older should conduct Breast Self Exams (BSE) annually.

-- Clinical Breast Examinations (CBE) should be conducted every three

years for women in their 20s and 30s, and every year for women 40 and

older

About City of Hope Cancer Center

City of Hope is one of the world's leading research and treatment centers for cancer, diabetes, HIV/AIDS and other life-threatening diseases. Named by U.S. News & World Report as one of America's best medical centers for cancer treatment, City of Hope is a Comprehensive Cancer Center, the highest designation bestowed by the National Cancer Institute, and a founding member of the National Comprehensive Cancer Network. Founded in 1913, City of Hope is a pioneer in the fields of bone marrow transplantation and genetics. City of Hope's scientific knowledge is shared with medical centers locally and globally, helping patients battling life-threatening diseases. For more information, visit http://www.cityofhope.org.

About Paper Mate(R)

As one of the world's most recognized and loved brands, the Paper Mate brand provides innovative, contemporary writing instruments that assist individuals in communicating flawlessly every time. The Paper Mate line includes pens, pencils, and erasers. For more information on the Paper Mate family of products, visit http://www.papermate.com.

About Sanford(R), Maker of Paper Mate(R)

Sanford L.P., maker of Paper Mate pens, pencils, erasers and correction products, is a division of Newell Rubbermaid Inc. (NYSE: NWL), a worldwide leader in the manufacturing and marketing of writing instruments, art products and office organization, including such well known brands as Paper Mate(R), Sharpie(R), DYMO(R), Parker(R), Waterman(R), EXPO(R), Foohy(R), uni-ball(R), and Rolodex(R), among others. Sanford makes more than 6,000 products, ranging from markers, pens and pencils to professional art products, fine writing instruments and office organization products. Visit http://www.sanfordcorp.com for more information.


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SOURCE Paper Mate
Copyright©2007 PR Newswire.
All rights reserved

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