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Are You An AlphaWell or An OhWell?
Date:9/27/2007

imes find it difficult to follow through

* OhWell -- scored below average in nearly every category, but want to

find ways to improve their lifestyle choices

Visitors to the site also will find easy-to-follow tips to improve their wellness profile; interesting facts about high-profile members of the "Life ... supplemented" Wellness Cohort; a reference guide to dietary supplements; articles relating to the three pillars of health; and information about general health and wellness.

"This campaign is about helping people take notice of their wellness regimen, to discover ways to improve their habits and to educate them about the role supplements can play in filling nutritional gaps and lifestyle needs," said Ms. Neporent.

A recent consumer lifestyle study conducted by the Council for Responsible Nutrition showed that 68% of American adults -- more than 150 million people -- already use supplements as part of their wellness regimen.

About "Life ... supplemented"

"Life ... supplemented" is a consumer wellness campaign dedicated to driving awareness about the mainstream use of dietary supplements as an integral part of a proactive personal wellness regimen. The campaign is managed by the Council for Responsible Nutrition, the leading trade association for the dietary supplement industry, which includes products such as vitamins, minerals, botanicals, sports nutrition, weight management and specialty supplements. More than 150 million Americans use these products each year to promote and maintain good health.

Media Contacts

CRN CRT/tanaka

Season Solorio Veronica Hunt Erin Schaal

202.204.7970 310.659.5380 x4 646.218.6019

ssolorio@crnusa.org vhunt@crt-tanaka.com eschaal@crt-tanaka.com


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SOURCE Council for Responsible Nutrition
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