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AquaHydrate, First High Performance Sports Water, Targets So Cal Sports Market With Summer Event Support
Date:8/4/2009

HUNTINGTON BEACH, Calif., Aug. 4 /PRNewswire/ -- AquaHydrate, the first high-performance sports water , is targeting the Southern California sports market through its support of a variety of major sporting events throughout the late summer and fall.

AquaHydrate is designed to provide cellular hydration in the most demanding environments, from professional sporting events to serious amateur competitions. AquaHydrate's unmatched hydration technologies give serious athletes an edge in terms of focus, better performance and faster recovery from training and competition.

AquaHydrate is sponsoring and supporting:

  • The Sprint Triathlon at Camp Pendleton on August 8 - a half marathon with 1800 participants expected.
  • SurfTown Triathlon and Duathlon, August 22 and 23rd at Imperial Beach pier, south of San Diego, which includes a 500 meter swim, 15K bike race, and 5K run for the triathletes, and a 1500 meter run, a 15K bike race, and another 5K run for the duathletes.
  • San Diego Bike the Bay on August 30th - an event for 2500 riders who will ride 25 miles around San Diego and cross the Coronado Bay Bridge
  • Heartbreak Ridge Half Marathon September 19 at Camp Pendleton - a half marathon event for 1500 participants
  • Orange County International Triathlon, September 27 at Lake Mission Viejo - an Olympic distance triathlon and duathlon for 1000 participants.

"Our mission in these events is to support our local Southern California sports community while educating and demonstrating the importance of true cellular hydration and electrolyte replacement," said Richard Berry, CEO of AquaHydrate. "It's an issue that's not as well understood by most athletes as previously believed--and has serious consequences if it's not addressed. Athletes are much better educated about sports nutrition than they are about sports hydration. We intend to shift that."

Hydration science not well understood by athletes

According to Dr. Cheryle Hart, Mayo Clinic trained physician and medical advisor to AquaHydrate, the science of hydration is more complex than most athletes and consumers are aware. "Dehydration is one of the most challenging and critical issues for serious athletes. Inadequate fluid intake thickens blood, makes the heart pump harder and faster, and steals mental focus and concentration. Muscles receive less oxygen and fatigue prematurely. When severe, dehydration increases the risk of life-threatening heat injury such as heat stroke."

"Most athletes are surprised to learn that, contrary to popular belief, not all waters are equally hydrating," she continued. "Plain, unenhanced water does not meet the hydration needs of high-performance athletes. Likewise, sugared and artificially sweetened sports beverages may have severe drawbacks like delaying gastric emptying. Individuals who sweat a lot and/or are competing in intense or prolonged activities under high heat conditions seldom realize that just replacing major electrolytes is not enough. They need to remember that they 'do sweat the small stuff' too, such as essential trace minerals that keep the muscles and heart working at peak performance need to be replaced during and after a strenuous workout.

AquaHydrate's performance and hydration edge

AquaHydrate, the first high performance sports water, is a super-pure enhanced water that provides optimal health and hydration and offers many benefits over tap or plain purified water. AquaHydrate combines a proprietary hydration and performance-boosting technologies: alkaline pH, ionic minerals, and micro-clustering. An alkaline pH helps battle the acid-producing effects of exercise, stress, fatigue, and poor diets. Ionic minerals improve hydration at the cellular level by creating a gradient that literally draws water and minerals into the cells--while replacing key elements and electrolytes for performance and recovery. Finally, AquaHydrate is micro-clustered, increasing absorption by reducing the size of the water molecule clusters, making it easier for them to enter cells.

The ionic minerals, trace elements, and electrolytes in AquaHydrate are provided through an exclusive agreement with Trace Minerals Research--a renowned, 35-year global leader in the natural foods industry. Through this agreement, AquaHydrate is the only bottled mineral water to provide these ionic minerals, trace elements, and electrolytes. AquaHydrate is also one of the purest waters in the bottle water market, and undergoes a proprietary seven-stage purification process using a filtration system that is finer than the human kidney.

About AquaGenus

AquaGenus, headquartered in Huntington Beach, CA, specializes in all-natural beverages designed to give fitness and health-minded individuals a competitive edge, enhancing both performance and recovery. Its flagship product, AquaHydrate, the first high-performance sports water, is available through a variety of health and natural foods stores throughout the U.S. and through the website. To find a store nearest you that carries AquaHydrate, visit the AquaGenus website at www.aquahydrate.com. Take the AquaHydrate Challenge and drink ONLY AquaHydrate for six days (as close to 2 liters as possible) and feel the difference.


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SOURCE AquaGenus
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