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April 26 Marks Second Annual National Pet Parent's Day(SM)
Date:4/1/2009

Dedicated Day for Pet Lovers Highlighted by Free e-Cards at petparentsday.com

BREA, Calif., April 1 /PRNewswire/ -- Veterinary Pet Insurance Co. (VPI) has designated a day in honor of those who tirelessly scoop poop and dish out kibble, hold birthday parties in Fido's honor, and share a cramped bed with four paws. Pet Parent's Day(SM), the nation's only official day celebrating pet caregivers, lands on the last Sunday in April - this year, April 26. Preempting a season dedicated to the appreciation of mothers and fathers, National Pet Parent's Day recognizes and honors those who lovingly consider their pets a part of the family.

In the spirit of applauding devoted pet parents for their hard work and diligent care, Veterinary Pet Insurance has created an impressive host of electronic pawliday greeting cards at petparentsday.com. Through April 26, nine different 'e-Cards', each conveying a different tone (fun, warm, new pet) for dogs, cats, and other species will be available for Web site visitors to share with the pet parent(s) of their choice. Senders will have the ability to choose an animated design and compose a personalized message to the recipient.

"The fact that the majority of our policyholders emphatically consider their pets part of their family inspired us to create a day for the dedicated pet caregiver," said Curtis Steinhoff, spokesman for VPI. "A recent survey by the American Animal Hospital Association reports that 83 percent of pet owners consider themselves their pet's mom or dad. With the human-animal bond at an unprecedented high in America, we feel it's important to set aside an annual day to recognize the special commitment made by pet owners."

Those who view their pets as integral family members extend far beyond caregivers purchasing pet health insurance. According to the American Pet Products Manufacturers Association, 93 percent of pet owners value their pets fo
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SOURCE Veterinary Pet Insurance Co.
Copyright©2009 PR Newswire.
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