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Apptera Raises $10M to Grow Its Voice And Visual Mobile Ad Network
Date:6/21/2010

ing point for a wide range of visual engagements and mobile interactions. Consumers who opt-in to Apptera voice and visual ads can receive instantaneous or scheduled SMS text messages; mobile coupons or links to mobile web sites and smart phone application downloads; MMS messages with embedded videos formatted for their devices; enhanced call services such as immediate transfers to, or callbacks from, sales agents; or offers to various products or services billed directly by their mobile carriers.

According to Henry Vogel, Apptera’s CEO, “this latest financing and our new partners will help fuel our continued expansion. We chose New World Ventures because of Matt’s deep domain expertise and collaborative approach. Moreover, leveraging New World’s broad network will help us achieve our long-term vision of re-inventing mobile advertising. I’m excited to work with New World and our existing partners at Lightspeed, Alloy and Walden on our next phase of growth.”

About Apptera
Apptera powers the world’s leading voice and visual mobile ad network, generating revenue for leading players in the entertainment, communications, social media, financial services, retail and other industries. Apptera's award winning MobileAd Xchange™ delivers relevant voice advertisements in-call as well as follow-on visual mobile engagements, such as SMS and MMS messages, mobile video, smartphone app downloads, click-to-call and more. Members of the Mobile Ad Xchange and customers of Apptera’s technology include AT&T’s 1-800-YellowPages, AOL Moviefone, MovieTickets.com, Fandango, iCall, Arsenal Interactive, Bank of America’s ATM locator, SaveMart Supermarkets, GSI Commerce, and many others. Privately funded by leading venture capital firms including Lightspeed Venture Partners, Alloy Ventures, Walden International and New World Ventures, Apptera has offices in Sunnyvale, Los Angeles, and New
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