Navigation Links
Apptera Raises $10M to Grow Its Voice And Visual Mobile Ad Network
Date:6/21/2010

Apptera (www.apptera.com), the leading voice and visual mobile advertising network, today announced that it closed a $10 million Series B financing.

(PRWEB) June 21, 2010 -- Apptera (www.apptera.com), the leading voice and visual mobile advertising network, today announced that it closed a $10 million Series B financing. The investment was led by New World Ventures. Also participating in the round were existing investors Lightspeed Venture Partners, Alloy Ventures, and Walden International. Matt McCall, Partner at New World, will join Apptera’s Board of Directors.

“Apptera’s team and innovative approach to mobile advertising clearly stood out,” said Matt McCall. “Apptera has created a highly effective and innovative mobile advertising solution for a large, untapped market. New World invests in companies with strong management, differentiated technology and the ability to capitalize on large, fast growing markets. Apptera fits the bill in every respect.” Apptera joins other New World investments which include Playdom, Zinch, TopSchool, TicketsNow and LeftHand Networks.

Apptera’s proprietary ad-serving technology enables marketers to effectively reach and engage a large and valuable mobile audience while enabling publishers to monetize their phone channel and enhance their customer’s experience with relevant messages. Apptera’s voice and visual mobile advertising technology dynamically inserts relevant and interactive audio messages into calls and allows advertisers to target their messages based on a variety of targeting parameters such as a caller’s location, mobile carrier, interests and behavior. Apptera’s audio ads are also the starting point for a wide range of visual engagements and mobile interactions. Consumers who opt-in to Apptera voice and visual ads can receive instantaneous or scheduled SMS text messages; mobile coupons or links to mobile web sites and smart phone application downloads; MMS messages with embedded videos formatted for their devices; enhanced call services such as immediate transfers to, or callbacks from, sales agents; or offers to various products or services billed directly by their mobile carriers.

According to Henry Vogel, Apptera’s CEO, “this latest financing and our new partners will help fuel our continued expansion. We chose New World Ventures because of Matt’s deep domain expertise and collaborative approach. Moreover, leveraging New World’s broad network will help us achieve our long-term vision of re-inventing mobile advertising. I’m excited to work with New World and our existing partners at Lightspeed, Alloy and Walden on our next phase of growth.”

About Apptera
Apptera powers the world’s leading voice and visual mobile ad network, generating revenue for leading players in the entertainment, communications, social media, financial services, retail and other industries. Apptera's award winning MobileAd Xchange™ delivers relevant voice advertisements in-call as well as follow-on visual mobile engagements, such as SMS and MMS messages, mobile video, smartphone app downloads, click-to-call and more. Members of the Mobile Ad Xchange and customers of Apptera’s technology include AT&T’s 1-800-YellowPages, AOL Moviefone, MovieTickets.com, Fandango, iCall, Arsenal Interactive, Bank of America’s ATM locator, SaveMart Supermarkets, GSI Commerce, and many others. Privately funded by leading venture capital firms including Lightspeed Venture Partners, Alloy Ventures, Walden International and New World Ventures, Apptera has offices in Sunnyvale, Los Angeles, and New York City. For additional information, visit www.apptera.com.

About New World Ventures
New World Ventures, closely affiliated with The Pritzker Group, is a venture capital firm investing in technology companies with exceptional potential and helping these companies become market leaders in their space. New World’s sector focus includes enterprise-focused solutions (e.g. SaaS, telecommunications, IT infrastructure, technology-enabled services) and Internet-driven businesses (e.g. interactive marketing, e-commerce, social networking). New World’s dedication to active investing and its commitment to long-term business building have helped its companies achieve outstanding success. For additional information visit www.newworldvc.com.

Contact:

Jeff Becker (Apptera)
408-636-4133

# # #

Read the full story at http://www.prweb.com/releases/Apptera/mobile-ad-network/prweb4169934.htm.


'/>"/>
Source: PRWeb
Copyright©2010 Vocus, Inc.
All rights reserved  

Related medicine news :

1. NFL Brain Injury Panel Raises Awareness of Potential Long-Term Consequences from Traumatic Brain Injuries
2. Prostate Cancer Diagnosis Raises Suicide Risk
3. TFAH Praises Presidents Budget for Consistent Commitment to Public Health and Prevention
4. Pro Quarterback David Garrard Raises $180,000 for Crohns Disease Education and Research During 2009 Football Season
5. Raising Co-Pays for Doctor Visits Raises Seniors Hospital Use
6. Summit Medical Group Raises 30K for Haiti Earthquake Relief
7. Immune Deficiency Foundation Praises ACHDNC Recommendation for SCID Screening in Newborns
8. QuickMedial Praises New Study Linking High Cholesterol Levels to Increased Risk for Developing Alzheimer's Disease or Vascular Dementia
9. Lung Cancer Alliance Praises Growing National Coalition
10. Stress of Caring for Disabled Spouse Raises Stroke Threat
11. Birth in South Raises Stroke Risk for Life
Post Your Comments:
*Name:
*Comment:
*Email:
Related Image:
Apptera Raises $10M to Grow Its Voice And Visual Mobile Ad Network 
(Date:6/25/2016)... ... June 25, 2016 , ... On Friday, June 10, Van ... Wellness at Work award to iHire in recognition of their exemplary accomplishments in worksite ... 7th annual Maryland Workplace Health & Wellness Symposium at the BWI Marriott in Linthicum ...
(Date:6/24/2016)... (PRWEB) , ... June 24, 2016 , ... Those who ... with these feelings, many turn to unhealthy avenues, such as drug or alcohol abuse, ... Marne, Michigan, has released tools for healthy coping following a traumatic event. , Trauma ...
(Date:6/24/2016)... ... June 24, 2016 , ... ... Sessions in Dallas that it will receive two significant new grants to support ... as PHA marked its 25th anniversary by recognizing patients, medical professionals and scientists ...
(Date:6/24/2016)... Diego, CA (PRWEB) , ... June 24, 2016 , ... ... with the American Cancer Society and the Road To Recovery® program to drive cancer ... to seniors and other adults to ensure the highest quality of life and ongoing ...
(Date:6/24/2016)... (PRWEB) , ... June 24, 2016 , ... ... today at the Clinical Decision Making in Emergency Medicine conference in Ponte Vedra ... authored journal articles published in Emergency Medicine Practice and Pediatric Emergency ...
Breaking Medicine News(10 mins):
(Date:6/26/2016)... June 26, 2016 One of Australia,s ... the formation of a new biotechnology company, Noxopharm Limited [ABN 50 ... an IPO and to list on the ASX. Noxopharm ... ready to enter a Phase 1 clinical study later this year. ... address one of the biggest problems facing cancer patients - the ...
(Date:6/26/2016)... -- Jazz Pharmaceuticals plc (Nasdaq: JAZZ ) ... Improvements Act of 1976, as amended ("HSR"), with respect ... Nasdaq: CPXX ) expired effective June 24, ... As previously announced on May 31, 2016, Jazz Pharmaceuticals ... which Jazz Pharmaceuticals has commenced a tender offer for ...
(Date:6/26/2016)... OTTAWA, Ontario , June 27, 2016  VMS ... the Company,s Board will take whatever measures required to ... the Company,s stock which is currently listed on the ... S Wexler, Company Chairman and CEO, "We are seeing ... be difficult to understand, not only by the Company, ...
Breaking Medicine Technology: