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Apptera Raises $10M to Grow Its Voice And Visual Mobile Ad Network
Date:6/21/2010

Apptera (www.apptera.com), the leading voice and visual mobile advertising network, today announced that it closed a $10 million Series B financing.

(PRWEB) June 21, 2010 -- Apptera (www.apptera.com), the leading voice and visual mobile advertising network, today announced that it closed a $10 million Series B financing. The investment was led by New World Ventures. Also participating in the round were existing investors Lightspeed Venture Partners, Alloy Ventures, and Walden International. Matt McCall, Partner at New World, will join Apptera’s Board of Directors.

“Apptera’s team and innovative approach to mobile advertising clearly stood out,” said Matt McCall. “Apptera has created a highly effective and innovative mobile advertising solution for a large, untapped market. New World invests in companies with strong management, differentiated technology and the ability to capitalize on large, fast growing markets. Apptera fits the bill in every respect.” Apptera joins other New World investments which include Playdom, Zinch, TopSchool, TicketsNow and LeftHand Networks.

Apptera’s proprietary ad-serving technology enables marketers to effectively reach and engage a large and valuable mobile audience while enabling publishers to monetize their phone channel and enhance their customer’s experience with relevant messages. Apptera’s voice and visual mobile advertising technology dynamically inserts relevant and interactive audio messages into calls and allows advertisers to target their messages based on a variety of targeting parameters such as a caller’s location, mobile carrier, interests and behavior. Apptera’s audio ads are also the start
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