Navigation Links
Apples for me, Doritos for you: Consumers buy healthier foods for themselves
Date:3/22/2010

Feel like Mom is pushing dessert? According to a new study in the Journal of Consumer Research, consumers choose foods that are less healthy when they are purchasing for others.

In a series of studies on food choice, author Juliano Laran (University of Miami) discovered that consumers exert more self-control when they make choices for themselves.

In one study, participants were asked to make a sequence of four choices from 16 items that were healthy (items like raisins, celery sticks, and cheerios) or indulgent (items like chocolate bars, cookies, Doritos, ice cream, and doughnuts). Half of the participants were asked to choose four items for themselves, while the others were asked to choose four items for a friend.

"When making choices for themselves, participants chose a balance of healthy and indulgent food items," Laran writes. "When making choices for others, however, participants chose mostly indulgent food items."

The author conducted another study of real consumers exiting a supermarket, which confirmed the earlier results, and showed that consumers bought equally indulgent items when purchasing for their families, friends, or roommates. A final study showed that consumer choices became more balanced after they were made aware of a healthy goal when making choices for others.

The author suggests that education could help consumers make more balanced choices when they are shopping for others. He also suggests that this phenomenon may be affecting public health.

"One of the reasons the population gets more and more obese is that a lot of the food we consume is chosen by other people, like friends throwing a party or parents buying for their children," Laran writes. "Taking responsibility for their own choices instead of letting others choose could help consumers fight against obesity and lead a healthier lifestyle."


'/>"/>

Contact: Mary-Ann Twist
JCR@bus.wisc.edu
608-255-5582
University of Chicago Press Journals
Source:Eurekalert

Page: 1

Related medicine news :

1. AidRight Hearing Aids Tells Consumers to Order Professional Care with That Hearing Aid
2. Traceability Institute Comments on Improving Food Safety System for Consumers at Food and Drug Administration (FDA) and Food Safety and Inspection Service (FSIS) Joint Public Meeting
3. 5150 Juice Launches Pocket-Sized Syringe Containing 166.6mg of Liquid Caffeine for Consumers to Add To Their Favorite Drink
4. Transparency Should Not Be a Luxury; It Is a Matter of Life and Death: What Purchasers and Consumers Can Do
5. Pharmacists Encourage Consumers to Practice Safe Medication Storage and Disposal
6. FDA CONSUMER HEALTH INFORMATION: FDA Warns Consumers About Unsafe Counterfeit Alli
7. Consumers Union Disappointed with FDAs Action on BPA, Despite Admission of Some Concern
8. drugstore.com Continues Global Sales Expansion to More Than 3.5 Billion International Consumers
9. Reportlinker Adds The Future of Senior Nutrition: Key Ingredients, Strategic Issues and Targeted Opportunities for Older Consumers
10. Custom Health Plans Revamps Web site and Launches Blog to Help Consumers Find the Best Options for Affordable Health Insurance
11. Consumers Choose Dallas Hospital for National Award Based on Quality and Image
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:5/24/2016)... ... , ... Tuesday, May 24, Women's Excellence in Wellness, powered by Movestrong will ... Oils, taught by Patti Dolan, RYT, a Young Living Gold Member. The class ... - 7:15pm followed by a small intro to the Oils that can benefit the ...
(Date:5/24/2016)... , ... May 24, 2016 , ... In light of ... aware of the potential of contaminated well water throughout the Houston area. , Heavy ... with well water that’s exposed to contaminants. Residents may not even be aware of ...
(Date:5/24/2016)... (PRWEB) , ... May 24, 2016 , ... "ProText Layouts ... said Christina Austin - CEO of Pixel Film Studios. , ProText Layouts Vol. 3 ... Final Cut Pro X . With ProText Layouts, video editors can create an ...
(Date:5/24/2016)... (PRWEB) , ... May 24, 2016 , ... After graduating ... He spent the next decade in hospitals, on medication, living on Social Security disability ... at the Illness and How I Beat It!” (published by Balboa Press), Alexander shares ...
(Date:5/24/2016)... ... May 24, 2016 , ... ... its highly anticipated, web-based software module. The cutting-edge feature provides end users ... Integration with Izenda’s self-service business intelligence solution and its analytics engine. ...
Breaking Medicine News(10 mins):
(Date:5/23/2016)... 23, 2016 Experts from various ... Medicine and the role of technology in innovative ... The First International Conference of VPS-Penn Medicine opened in ... and presence of Sheikh Nahyan bin Mubarak Al Nahyan, Minister ... Medicine, which helps provide personalized medicine and tailor-made healthcare in ...
(Date:5/23/2016)... -- The global  reprocessed medical devices market ... according to a new study by Grand View Research, ... the lack of centralized support for waste disposal in ... for reprocessed medical devices market. Additionally, the long-term cost-efficiency ... the original device is the high impact rendering driver ...
(Date:5/22/2016)... 2016 DS Biopharma (DS) ... anti-inflammatory compound DS102 in chronic obstructive pulmonary disease ... (NASH) patients. Recent DS preclinical data ... tissue and has bronchodilatory, anti-inflammatory and anti-fibrotic properties ... Company will publish further detail on these findings ...
Breaking Medicine Technology: