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Apples Are the New Superfruit
Date:3/31/2010

called polyphenols and antioxidants, both known to promote health. (92%)
  • Apples and apple products may help to boost weight loss efforts. (89%)
  • Daily consumption of apples and apple products can help reduce LDL (low-density lipoprotein) or “bad” cholesterol levels and protect against heart disease. (85%)

  • Once the survey disclosed that scientific evidence supports the health statements about apples, overwhelming majorities of adults who took this survey said they will buy and serve apples to their families and house guests more often.

    Lempert emphasizes, “The magnitude of their response reflects their desire to eat healthfully—and the ability of apples to help them do that because of their nutritional makeup, portability, affordability and accessibility.”

    Lempert says this is a message to retailers. “There is a terrific merchandising opportunity here. They can put apples and apple products throughout the stores. 78 percent of consumers perceive the bountiful display bins as the number one way retailers promote the healthfulness of apples and apple products. Results also showed consumers were hard-pressed to name other tactics used to promote a healthfulness message.”

    When asked about the survey results, Nancy Foster, President and CEO of the U.S. Apple Association states “This groundbreaking report helps the American apple industry connect with their customers by better understanding what they're thinking and how to communicate with them about enjoying this delicious ‘superfruit’ in all of its forms—fresh or processed."

    About SupermarketGuru.com
    Founded in 1994 by Philip Lempert, www.SupermarketGuru.com is a leading online resource providing consumers with food safety, products, trends and shopping tips.
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