This high perception of healthfulness reflects consumer awareness of apples’ many nutritional attributes. Females (87%), largely Boomers (72% age 50 and older) led the survey respondents who rated apples a one on the health scale. A majority (51%) spends $81 or more per week on groceries for a two person household. However, the income group that rated apples as most healthful (1) is defined in this survey as lower income - 28 percent of respondents who earn $25,001 to $55,000 annually per household.
“This is interesting because blueberries and pomegranates are higher priced food options,” said Lempert. “We suspect one reason why the lowest-income tier of $25,000 and under wasn’t among the percentage leaders in this survey is the continued under-serving of their neighborhoods by supermarkets—which means they have less access to fresh produce. This also fits in with the paradigm that lower income households tend to be more obese.”
Nine-out-of-10 consumers said a resounding ‘Yes’ when asked this question:
“If you or someone you know is trying to eat healthier in 2010, have you considered apples and apple products as a regular part a healthier diet?”
In addition, nine-out-of-10 respondents believe:
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