According to a Survey Conducted by SupermarketGuru.com, 96 percent of Consumers Consider Apples a Value-Based Anytime Food for Both Adults and Children; Shoppers Say Apples are One-of-the-Top-Three Healthiest Fruits.
Santa Monica, CA (Vocus) March 31, 2010 -- For more than three-out-of-four Americans, apples and apple beverages fill the dual purpose of being a “better-for-you” food, and a fruit that integrates easily into hectic lifestyles, according to a groundbreaking report released today titled Apples: The Next Superfruit. The report is based on a poll conducted by SupermarketGuru.com, a leading online resource featuring consumer information about marketing issues and consumer trends.
Phil Lempert, a food, consumer and marketing trends analyst and CEO of The Lempert Report and SupermarketGuru.com, created the survey about apples on behalf of the U.S. Apple Association.
“Apples are a year round fruit and consumer willingness to buy, eat and serve more apples is a vast opportunity for retailers,” says Lempert. “Merchants already display apples prominently as a stage-setter, but now they need to think further about how to tap into this mindset that apples are a ‘superfruit’ and great for a person’s health and overall wellness.”
Between December 2009 and February 2010, SupermarketGuru.com conducted a national consumer panel on its website. In all, 1,021 chief household shoppers detailed their beliefs about apples and apple products with regard to nutrition, health, eating habits, merchandising influences and more.
The SupermarketGuru.com consumer panel is an opt-in food-involved population of more than 94,000 shoppers that pre-registered with the site and submitted their confidential demographic information. Respondents to this survey were 84% female.
When asked to rate ten individual fruits separ
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