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Anytime Fitness Opens 1,000th Club
Date:2/2/2009

vs. 677 at the end of 2008. What's more, Anytime Fitness clubs that opened in 2008 are gaining new members at a faster rate than Anytime Fitness clubs opened prior to 2008. On their respective one year anniversaries, Anytime Fitness clubs opened prior to 2008 averaged 538 members. Clubs opened in 2008, however, averaged 597 members 12 months after opening.

While members appreciate the 24-hour access of Anytime Fitness clubs, and monthly dues that are typically about half of what bigger clubs charge, franchisees report an impressive satisfaction level with their decision to own an Anytime Fitness club.

For the fourth year in a row, Franchise Business Review recently honored Anytime Fitness with its top rating and an FBR 50 Franchisee Satisfaction Award. In fact, more than 56 percent of Anytime Fitness franchisees own at least two franchise territories.

Another reason why Anytime Fitness clubs have proven to be recession-resilient is that they are frequently located in smaller, less- densely populated areas where they are often the first and only fitness option for local residents.

"People are willing to sacrifice many things when times are tough," says Runyon. "But their health is not one of them. Our members recognize that Anytime Fitness provides them with good value for their money."

One thousand clubs open worldwide is more than an impressive milestone. It also provides a tangible benefit to all Anytime Fitness members.

"We call it our 'Anywhere Club Access' policy," says Klinger. "It simply means, one membership allows access to every club, whether it's across town or on the other side of the globe. In addition to being open 24 hours, Anywhere Club Access is another way we offer convenience to our members."

To celebrate the opening of its 1,000th club, Anytime Fitness is offering special deals for new membership at all participating clubs the w
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SOURCE Anytime Fitness
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