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Anti-tobacco TV ads help adults stop smoking, study finds
Date:4/19/2012

at adults who were in areas with more ads for pharmaceutical cessation products were less likely to make an attempt to quit.

"Since we looked at the total amount of exposure to anti-smoking campaigns -- and the campaigns are very different our data suggests that it may not matter what you say to people, just that you're saying it a lot," she said.

Most of the recent state-sponsored media campaigns were supported by the American Recovery and Reinvestment Act of 2009. The researchers suggest that the recent increased funding for anti-tobacco campaigns may contribute to meaningful reductions in smoking among U.S. adults.


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Contact: Sherri McGinnis Gonzlez
smcginn@uic.edu
312-996-8277
University of Illinois at Chicago
Source:Eurekalert

Page: 1 2

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