Navigation Links
Anti-tobacco TV ads help adults stop smoking, study finds

Anti-tobacco television advertising helps reduce adult smoking, according to a study by researchers at the University of Illinois at Chicago's Institute for Health Research and Policy -- but some ads may be more effective than others.

Adults and youth are exposed to a variety of anti-smoking messages on television. However, no research had been done on whether the ads, produced by various sponsors, impact adult smoking behaviors, or on how the ads differ, says Sherry Emery, a senior scientist at the UIC institute and lead author of the study.

The new study, in the April issue of the American Journal of Public Health, looked at the relationship between adults' smoking behaviors and their exposure to ads sponsored by states; by private foundations; by tobacco companies themselves; or by pharmaceutical companies marketing smoking-cessation products.

The researchers measured exposure to smoking-related advertisements using Nielsen ratings data for the top 75 U.S. media markets from 1999 to 2007. They combined this data with individual smoking data and state tobacco-control-policy data.

The researchers analyzed variables such as smoking status, intentions to quit smoking, attempts to quit in the past year, and average daily cigarette consumption.

They found that in markets with higher exposure to state-sponsored media campaigns, "smoking is less, and intentions to quit are higher," Emery said.

Higher exposure to state-sponsored, private (American Legacy Foundation), and pharmaceutical advertisements was associated with less smoking. Higher exposure to tobacco industry advertisements was associated with more smoking.

"On the surface, the tobacco-industry ads were mostly anti-smoking and a little corporate promotion, but they weren't promoting the act of smoking," Emery said. "But the effect of the ads is that they are associated with more smoking."

An unexpected finding of the study was that adults who were in areas with more ads for pharmaceutical cessation products were less likely to make an attempt to quit.

"Since we looked at the total amount of exposure to anti-smoking campaigns -- and the campaigns are very different our data suggests that it may not matter what you say to people, just that you're saying it a lot," she said.

Most of the recent state-sponsored media campaigns were supported by the American Recovery and Reinvestment Act of 2009. The researchers suggest that the recent increased funding for anti-tobacco campaigns may contribute to meaningful reductions in smoking among U.S. adults.


Contact: Sherri McGinnis Gonzlez
University of Illinois at Chicago

Related medicine news :

1. Minnesotas Anti-Tobacco Policies Reap Benefits: CDC
2. UCSF, UC Merced to study effectiveness of anti-tobacco programs
3. Watch your step: Elevator-related injuries and older adults
4. Americans Recognize Risk of Fire to Older Adults
5. Damaged protein identified as early diagnostic biomarker for Alzheimers disease in healthy adults
6. Overweight middle-aged adults at greater risk for cognitive decline in later life
7. Third of Young U.S. Adults Lack Health Insurance
8. Video games may help combat depression in older adults
9. Major depression more than doubles risk of dementia among adults with diabetes
10. The VA Maryland Health Care System Offers Tips for Senior Citizens and Older Adults to Spring into Shape
11. Twinlab Launches New Resveratrol Supplement for Adults
Post Your Comments:
(Date:11/27/2015)... (PRWEB) , ... November 27, 2015 , ... Dr. ... Medical Associates, Inc. and Dr. Tucker Bierbaum with Emergency Medicine at St., ... observed that both STEMI and Sepsis conditions present in similar ways and require time-critical ...
(Date:11/26/2015)... ... , ... Inevitably when people think Thanksgiving, they also think Holiday sales and ... Friday and Cyber Monday massage chair sales to receive the best pricing ... to find the best massage chair deals, they can see all of the coupons ...
(Date:11/26/2015)... ... ... Jobs in hospital medical laboratories and in the imaging field lead the many ... Medical Group . These fields, as well as travel nursing, ranked at ... through the company’s website, , The leading healthcare staffing agency released ...
(Date:11/26/2015)... ... November 26, 2015 , ... ... for mental health and wellness consultation, has collaborated with Women’s Web – ... their reader’s queries on topics on mental and emotional well-being relationship, life ...
(Date:11/25/2015)... ... , ... The holiday season is jam-packed with family dinners, ... attendees is of the utmost importance. Whether you are cooking at home for ... a try this holiday season. , Turkey Croquettes ,     Ingredients: , ...
Breaking Medicine News(10 mins):
(Date:11/25/2015)... , Nov. 25, 2015  The American Academy ... Gynecologists (ACOG), and the March of Dimes cheered ... Protecting Our Infants Act of 2015 (S.799), ... of newborns born exposed to drugs, such as ... bill,s introduction, all three organizations have worked together ...
(Date:11/25/2015)... Nov. 25, 2015 On Tuesday, November ... bellwether trial against Wright Medical Technology, Inc. for ... Conserve metal-on-metal hip implant device, awarded $11 million ... two week trial and three days of deliberations, ... device was defectively designed and unreasonably dangerous, and ...
(Date:11/25/2015)... November 25, 2015 Kitov Pharma ... (TASE: KTOV), a biopharmaceutical company focused on the development ... clinical conditions, today announced the closing of its previously ... ( ADSs ), each representing 20 ordinary shares of ... ADSs. The ADSs and warrants were issued in a ...
Breaking Medicine Technology: