Navigation Links
Anti-tobacco TV ads help adults stop smoking, study finds
Date:4/19/2012

Anti-tobacco television advertising helps reduce adult smoking, according to a study by researchers at the University of Illinois at Chicago's Institute for Health Research and Policy -- but some ads may be more effective than others.

Adults and youth are exposed to a variety of anti-smoking messages on television. However, no research had been done on whether the ads, produced by various sponsors, impact adult smoking behaviors, or on how the ads differ, says Sherry Emery, a senior scientist at the UIC institute and lead author of the study.

The new study, in the April issue of the American Journal of Public Health, looked at the relationship between adults' smoking behaviors and their exposure to ads sponsored by states; by private foundations; by tobacco companies themselves; or by pharmaceutical companies marketing smoking-cessation products.

The researchers measured exposure to smoking-related advertisements using Nielsen ratings data for the top 75 U.S. media markets from 1999 to 2007. They combined this data with individual smoking data and state tobacco-control-policy data.

The researchers analyzed variables such as smoking status, intentions to quit smoking, attempts to quit in the past year, and average daily cigarette consumption.

They found that in markets with higher exposure to state-sponsored media campaigns, "smoking is less, and intentions to quit are higher," Emery said.

Higher exposure to state-sponsored, private (American Legacy Foundation), and pharmaceutical advertisements was associated with less smoking. Higher exposure to tobacco industry advertisements was associated with more smoking.

"On the surface, the tobacco-industry ads were mostly anti-smoking and a little corporate promotion, but they weren't promoting the act of smoking," Emery said. "But the effect of the ads is that they are associated with more smoking."

An unexpected finding of the study was that adults who were in areas with more ads for pharmaceutical cessation products were less likely to make an attempt to quit.

"Since we looked at the total amount of exposure to anti-smoking campaigns -- and the campaigns are very different our data suggests that it may not matter what you say to people, just that you're saying it a lot," she said.

Most of the recent state-sponsored media campaigns were supported by the American Recovery and Reinvestment Act of 2009. The researchers suggest that the recent increased funding for anti-tobacco campaigns may contribute to meaningful reductions in smoking among U.S. adults.


'/>"/>

Contact: Sherri McGinnis Gonzlez
smcginn@uic.edu
312-996-8277
University of Illinois at Chicago
Source:Eurekalert

Related medicine news :

1. Minnesotas Anti-Tobacco Policies Reap Benefits: CDC
2. UCSF, UC Merced to study effectiveness of anti-tobacco programs
3. Watch your step: Elevator-related injuries and older adults
4. Americans Recognize Risk of Fire to Older Adults
5. Damaged protein identified as early diagnostic biomarker for Alzheimers disease in healthy adults
6. Overweight middle-aged adults at greater risk for cognitive decline in later life
7. Third of Young U.S. Adults Lack Health Insurance
8. Video games may help combat depression in older adults
9. Major depression more than doubles risk of dementia among adults with diabetes
10. The VA Maryland Health Care System Offers Tips for Senior Citizens and Older Adults to Spring into Shape
11. Twinlab Launches New Resveratrol Supplement for Adults
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:2/24/2017)... IL (PRWEB) , ... February 24, 2017 , ... The ... the 7th annual “Imagine Me Beyond What You See” body image mannequin art competition. ... Choice will be showcased and the winner revealed at the 31st annual iaedp Symposium, ...
(Date:2/24/2017)... , ... February 24, 2017 , ... ... into the Senior International Elite division on February 12th. Ms. Esparza qualified ... at the elite qualifier competition held in Las Vegas, Nevada. Frida is one ...
(Date:2/23/2017)... , ... February 23, 2017 , ... The 89th Academy ... winner of the 2016 National Education Policy Center Bunkum Award. We invite you to ... 2016. , This year’s Bunkum winner is the Center for American Progress (CAP), for ...
(Date:2/23/2017)... Angeles, CA (PRWEB) , ... February 23, 2017 , ... ... first two episodes of WE TV’s “Mama June: From Not to Hot,” which will ... TV notable, “Mama” June Shannon, known to millions from the 2012 reality television series, ...
(Date:2/23/2017)... Angeles, California (PRWEB) , ... February 23, 2017 ... ... Global Sports Development will host a diverse symposium on “Doping in ... of Law and Sheppard Mullin Richter & Hampton LLP. The symposium will be ...
Breaking Medicine News(10 mins):
(Date:2/24/2017)... Research and Markets has announced the addition of the "Dry ... offering. ... Dry eye Drugs Price Analysis and Strategies - 2016, provides drug pricing ... answers the following questions: What are the ... they positioned in the Global Dry eye market? What ...
(Date:2/24/2017)... CUPERTINO, Calif. , Feb. 24, 2017  In ... fourth quarter 2016 financial results press release, you are ... be broadcast live over the internet on Tuesday, March ... Pacific Time). A live audio webcast of ... at www.durect.com and clicking "Investor Relations."  If ...
(Date:2/24/2017)... NEW YORK , Feb. 24, 2017 ... Monteverde & Associates PC , a boutique securities ... New York City , announces that a ... of Massachusetts  against Inotek Pharmaceuticals ... purchasers of the Company,s securities between July 23, 2015 and ...
Breaking Medicine Technology: