Navigation Links
Anti-smoking TV ads should use anger, Dartmouth-Cornell study suggests
Date:4/29/2014

Anti-smoking television advertisements that appeal to viewers' emotions are more persuasive when they use anger rather than sadness, a Dartmouth-Cornell study suggests.

The study appears in the Journal of Health Communication. A PDF is available on request.

Previous studies have shown emotional expression is a crucial part of persuasion, and that audience members' perceptions of emotions affect their attitudes and behaviors. Previous research also has shown anti-smoking TV ads that convey negative emotions such as anger and sadness are more effective than non-emotional approaches.

In the new study, researchers from Dartmouth College's Geisel School of Medicine and Cornell University examined how viewers process those negative emotions. They produced anti-smoking TV ads in which an actor delivered anti-smoking messages to 115 college students with either anger or sadness by using different vocal tones and facial expressions. To measure the role of emotions in the ads, the researchers manipulated the actor's expressed emotions while keeping the story the same.

Results showed the anger-framed ad was more effective because it increased the perceived dominance of the speaker, which increased anti-smoking attitudes and predicted strong intentions not to smoke. The findings also showed participants who watched the anger-framed message didn't find the actor likable or empathetic, but those factors were not associated with intention to quit smoking.


'/>"/>

Contact: John Cramer
John.Cramer@Dartmouth.edu
603-646-9130
Dartmouth College
Source:Eurekalert

Page: 1

Related medicine news :

1. Small neural focus groups predict anti-smoking ad success
2. Anti-Smoking Ads Have Increased Quit Attempts: CDC
3. Anti-Smoking Progress Stalls Among U.S. Adults: Report
4. Genes May Influence Effectiveness of Anti-Smoking Policies
5. Anti-smoking ads with strong arguments, not flashy editing, trigger part of brain involving behavior change
6. Online comments can undermine anti-smoking PSAs
7. Canada should play a role in addressing the global cancer epidemic
8. New standards for treating traumatic shoulder injuries to improve patient care
9. Should oxygen be used for patients with chronic heart failure?
10. Men Can Still Ask for PSA Test, and Some Should, Doctors Say
11. Canada should significantly increase its funding of randomized clinical trials
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:8/4/2015)... Mountain View, CA (PRWEB) , ... August 04, ... ... 17th Surgeon General of the United States, Richard Carmona, M.D., M.P.H., FACS, to ... prevents catastrophic medication errors and will save lives," Dr. Carmona said. "I strongly ...
(Date:8/4/2015)... Diego, CA (PRWEB) , ... August 04, 2015 ... ... the Rise of Local Food,” scheduled for Nov. 3 – 4, 2015, at ... grow food sustainably, create new businesses, improve food access, and manage resources efficiently ...
(Date:8/4/2015)... ... August 04, 2015 , ... Many men are confused about the safety ... is standing up as a voice of authority for men seeking accurate information about ... with special experience and expertise in the safe and effective treatment of low testosterone. ...
(Date:8/4/2015)... ... August 04, 2015 , ... They say a picture is worth a thousand ... and medical art can be essential. StayWell, a health solutions company, announced today it ... solutions have been used by physicians and other health care providers for more than ...
(Date:8/4/2015)... Calif. (PRWEB) , ... August 04, 2015 , ... ... corporations, law firms and government entities, today announced that John Munro, a 15-year ... as Vice President of Managed Services Operations. , “I am thrilled to join ...
Breaking Medicine News(10 mins):Health News:Dr. Richard Carmona, 17th Surgeon General of the United States, Joins PerceptiMed, Inc.’s Board of Directors 2Health News:Dr. Richard Carmona, 17th Surgeon General of the United States, Joins PerceptiMed, Inc.’s Board of Directors 3Health News:Diversity of Urban and Hydroponic Farms of the Future to Highlight Seedstock Annual Conference Field Trip 2Health News:Diversity of Urban and Hydroponic Farms of the Future to Highlight Seedstock Annual Conference Field Trip 3Health News:New Video from Renew Man™ Raises Awareness of the Right Way to Correct Low Testosterone 2Health News:New Video from Renew Man™ Raises Awareness of the Right Way to Correct Low Testosterone 3Health News:StayWell Offers Instant Downloads, Licensing of Medical Art to Improve Patient Education 2Health News:StayWell Offers Instant Downloads, Licensing of Medical Art to Improve Patient Education 3Health News:John Munro Joins eDiscovery Leader Discovia as Vice President of Managed Services Operations 2Health News:John Munro Joins eDiscovery Leader Discovia as Vice President of Managed Services Operations 3
... engineering David Bruce will participate in a multi-university Energy ... the U.S. Department of Energy. The Center for Atomic-Level ... new catalysts for the production of clean fuels and ... of CALCD, combined with those of 45 other new ...
... Calif., July 7 XTENT, Inc. (Nasdaq: XTNT ) ... which was scheduled to take place at 9:00 a.m. Pacific Time ... for 9:00 a.m. Pacific Time on August 3, 2009. ... its board of directors had unanimously approved a Plan of Complete ...
... Zix Corporation (ZixCorp(R)), (Nasdaq: ZIXI ), the leader ... offered a corporate update by its chief executive officer, Rick ... quarter for ZixCorp and we are on target to report ... "Preliminary estimates are that we should meet our revenue guidance ...
... Pharmaceuticals, Inc. (Nasdaq: ARNA ) announced today that ... a public offering. Piper Jaffray & Co. will be the ... pursuant to a shelf registration statement filed with the Securities ... on December 3, 2008. A prospectus supplement relating to the ...
... , NEW YORK, July 7 As part of ... Jersey healthy, MagnaCare, the region,s recognized leader in innovative ... announce the launch of its new full-service pharmacy benefit ... are demanding better solutions for pharmacy benefit management. With ...
... Reduced-dose schedule for PCV-7 vaccine supported by study findings ... babies alike will be relieved by new findings that ... protect infants against pneumonia and other infections. , The ... (PCV-7) consists of three primary doses before the age ...
Cached Medicine News:Health News:DOE funds Clemson University clean energy research 2Health News:XTENT, Inc. Announces That It Has Postponed the Special Meeting of Its Stockholders 2Health News:Zix Corporation CEO Provides Corporate Update for Second Quarter 2009 2Health News:Zix Corporation CEO Provides Corporate Update for Second Quarter 2009 3Health News:Zix Corporation CEO Provides Corporate Update for Second Quarter 2009 4Health News:MagnaCare Answers Need for New Prescription Drug Program 2Health News:Fewer Shots Could Still Protect Kids From Pneumonia 2
(Date:8/4/2015)... 4, 2015   Regulus Therapeutics Inc . ... the discovery and development of innovative medicines targeting ... the quarter ended June 30, 2015 and provided ... "The second quarter of 2015 and recent ... Regulus," said Paul Grint, M.D., President and CEO ...
(Date:8/4/2015)... , Aug. 04, 2015 ... has announced the addition of the "MRI ... Comfort and Operational Efficiency, with Growth Driven by ... "MRI Systems Market to 2020 - Focus ... Driven by Developing Economies" discusses the market, competitive ...
(Date:8/4/2015)... N.J. and LOS ANGELES ... Diagnostics (NYSE: DGX ), the world,s leading ... it has completed the previously announced acquisition of ... As a result of the transaction, ... extensive range of innovative services and network of ...
Breaking Medicine Technology:Regulus Reports Second Quarter 2015 Financial Results and Recent Highlights 2Regulus Reports Second Quarter 2015 Financial Results and Recent Highlights 3Regulus Reports Second Quarter 2015 Financial Results and Recent Highlights 4Regulus Reports Second Quarter 2015 Financial Results and Recent Highlights 5Regulus Reports Second Quarter 2015 Financial Results and Recent Highlights 6Regulus Reports Second Quarter 2015 Financial Results and Recent Highlights 7Regulus Reports Second Quarter 2015 Financial Results and Recent Highlights 8Regulus Reports Second Quarter 2015 Financial Results and Recent Highlights 9Regulus Reports Second Quarter 2015 Financial Results and Recent Highlights 10Global MRI Systems Market Outlook to 2020 - Focus on Patient Comfort and Operational Efficiency, with Growth Driven by Developing Economies 2Quest Diagnostics Completes Acquisition of MemorialCare Health System's Laboratory Outreach Service Business in Southern California 2
... LAUSANNE, Switzerland, October 5 ... of companies with,a focus on the development of ... Japanese Cancer Association (JCA) presented ,The JCA-Mauvernay,Award, to ... Research,Institute in Tokyo, for his outstanding and innovative ...
... Oct. 2 The next major personalized medicine advances will ... change in the health care industry to gain access, the ... Ohio State University Medical Center,s Personalized Health Care ... of the Institute for Systems Biology, said personalized medicine,s first ...
Cached Medicine Technology:The Japanese Cancer Association and Debiopharm Group Present the JCA-Mauvernay Award to Dr Ushijima for his Oncology Research 2The Japanese Cancer Association and Debiopharm Group Present the JCA-Mauvernay Award to Dr Ushijima for his Oncology Research 3Personalized Medicine 'Killer Apps' Will Transform Care Model 2
Adson bipolar forceps, 12 cm, straight....
Bipolar foot activated forceps....
Olsen bayonet forceps, designed by Mr. Olsen in a configuration with 3 holes to make them lighter, more flexible, and also to ensure maximum grip for different procedures where there is limited acces...
Bayonet fine, smooth - 1/box....
Medicine Products: