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Anti-Tobacco Campaign Targets Twelve-and-Under Youth with Debut of "Smokerman" in New Television Ads
Date:11/11/2008

Powerman Can! Speedyman Can! Smokerman Can't because he smokes cigarettes... New anti-tobacco ads star a toy named Smokerman who can't keep pace with other action figures because of the health effects from his tobacco use.

Salt Lake City, Utah (PRWEB) November 11, 2008 -- Crowell Advertising in Salt Lake City today launched a new series of television ads starring a toy named Smokerman who can't keep pace with other action figures because of the health effects from his tobacco use. The ads, created for the Utah Department of Health's The TRUTH campaign, aim to engage kids aged twelve-and-under and to stimulate conversation between parent and child about the dangers of tobacco use. Crowell Advertising created and produced the spots, and also handled the state-wide media buy.


"In our research, we saw a slight increase in smoking susceptibility among youth in Utah, notably young boys," said David Neville, marketing coordinator for The Utah Department of Health. "We challenged Crowell to engage the twelve-and-under male audience authentically and memorably; but also to spark conversations between parents and children. Research has shown that kids who talk to their parents about tobacco are less likely to smoke."

With hard driving background music and voiceovers mimicking conventional toy ads, the five, 30-second spots show young boys playing with action figures in different super hero scenarios. Whether he's trying to save make-believe trains from crossing broken bridges, rescue drowning people in the kitchen sink, or disarm pretend bombs, '/>"/>

Source: PRWeb
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Anti-Tobacco Campaign Targets Twelve-and-Under Youth with Debut of "Smokerman" in New Television Ads
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