Navigation Links
Anti-Tobacco Campaign Targets Twelve-and-Under Youth with Debut of "Smokerman" in New Television Ads
Date:11/11/2008

Powerman Can! Speedyman Can! Smokerman Can't because he smokes cigarettes... New anti-tobacco ads star a toy named Smokerman who can't keep pace with other action figures because of the health effects from his tobacco use.

Salt Lake City, Utah (PRWEB) November 11, 2008 -- Crowell Advertising in Salt Lake City today launched a new series of television ads starring a toy named Smokerman who can't keep pace with other action figures because of the health effects from his tobacco use. The ads, created for the Utah Department of Health's The TRUTH campaign, aim to engage kids aged twelve-and-under and to stimulate conversation between parent and child about the dangers of tobacco use. Crowell Advertising created and produced the spots, and also handled the state-wide media buy.


"In our research, we saw a slight increase in smoking susceptibility among youth in Utah, notably young boys," said David Neville, marketing coordinator for The Utah Department of Health. "We challenged Crowell to engage the twelve-and-under male audience authentically and memorably; but also to spark conversations between parents and children. Research has shown that kids who talk to their parents about tobacco are less likely to smoke."

With hard driving background music and voiceovers mimicking conventional toy ads, the five, 30-second spots show young boys playing with action figures in different super hero scenarios. Whether he's trying to save make-believe trains from crossing broken bridges, rescue drowning people in the kitchen sink, or disarm pretend bombs, Smokerman consistently falls short next to the other action figures because he loses his breath and misses his chance to save the day. As the spots come to an end and Smokerman is leaning against a wall to catch his breath, it becomes clear that "Smokerman Can't." A singer in the background chants, "His one regret is a cigarette."

"We realized early on that we needed a very specific character to help deliver our messages and identify with our target audience in this campaign," said Tracy Crowell, president, Crowell Advertising. "Instead of touting a bunch of statistics or just talking about smoking's health effects, we needed to actually show the twelve-and-under audience what really happens when you become a smoker."

In the ads, Smokerman demonstrates the immediate health effects of tobacco use, like coughing and bad breath; as well as longer term physical effects like yellow teeth, wrinkles and smelly clothes.

Continued Crowell, "We've tried to give kids and parents a conversation-starter with Smokerman. Since he is probably the only action figure to ever smoke a cigarette, kids are likely to respond, or at the very least ask a parent or adult, 'Mom, why can't Smokerman save the day?'"

The Smokerman ads will air during morning cartoons, evening primetime and holiday specials, times when parents and children are most likely to be together watching family-oriented shows. The spots will run through December 28th.

For the duration of the campaign, the ads will live on The TRUTH's website, where visitors can also download ring tones of the Smokerman theme song. A life-sized Smokerman action figure will rotate through key mall and retail locations in Utah during the holiday shopping season to raise awareness for the dangers of tobacco use.

To see the ads, visit: http://www.crowelladvertising.com/pr/smokerman.

About Crowell:
The brainchild of one man's notion that he could do things better, Crowell has since grown beyond its singular beginnings to become a full-service agency. Now sporting 34 staff members and billing $26 million, Crowell offers creative and production services, public relations, media placement, interactive marketing and at least 68 helping-hands. But who's counting?

###

Read the full story at http://www.prweb.com/releases/2008/11/prweb1599814.htm


'/>"/>
Source: PRWeb
Copyright©2008 Vocus, Inc.
All rights reserved  

Related medicine news :

1. Us TOO Launches National SEA Blue Campaign for Prostate Cancer Awareness Month
2. Campaign for Americas Future Memorandum: Katrina Storm Warning
3. Longaberger Expands Horizon of Hope Campaign to Build Support for American Cancer Societys Breast Cancer Initiatives
4. ADDA Kicks Off AD/HD Awareness Campaign with Four Regional Conferences Beginning Sept. 29 and Series of Fall Teleclasses
5. ADDAS Awareness Campaign Offers Resources and Education to Adults Living with AD/HD and Professionals Working With Them
6. Mega Events in September Allow Heart Health Campaign to Reach Tens of Thousands of Hispanics During Cholesterol Awareness Month
7. Academy of General Dentistry Launches Campaign to Focus on Tooth Erosion
8. Coalition for Pulmonary Fibrosis Launches Aggressive Ad Campaign Directed at United States Congress
9. Johnson & Johnson Campaign for Nursings Future Joins With AACN to Offer New Minority Nurse Faculty Scholars Program
10. Cipla, Tell the Truth; AIDS Healthcare Foundation Launches New Ad Campaign
11. Fresh Air Campaign to Showcase Minnesotans Love of Smoke-Free Air
Post Your Comments:
*Name:
*Comment:
*Email:
Related Image:
Anti-Tobacco Campaign Targets Twelve-and-Under Youth with Debut of "Smokerman" in New Television Ads
(Date:6/25/2016)... ... June 25, 2016 , ... First Choice Emergency Room ... Dr. Sesan Ogunleye, as the Medical Director of its new Mesquite-Samuell Farm facility. ... of our new Mesquite location,” said Dr. James M. Muzzarelli, Executive Medical Director of ...
(Date:6/25/2016)... ... , ... On Friday, June 10, Van Mitchell, Secretary of the Maryland Department ... in recognition of their exemplary accomplishments in worksite health promotion. , The Wellness at ... Wellness Symposium at the BWI Marriott in Linthicum Heights. iHire was one of 42 ...
(Date:6/24/2016)... ... 2016 , ... Those who have experienced traumatic events may suffer from a ... such as drug or alcohol abuse, as a coping mechanism. To avoid this pain ... following a traumatic event. , Trauma sufferers tend to feel a range of emotions, ...
(Date:6/24/2016)... ... June 24, 2016 , ... The Pulmonary ... Dallas that it will receive two significant new grants to support its work ... marked its 25th anniversary by recognizing patients, medical professionals and scientists for their ...
(Date:6/24/2016)... ... 24, 2016 , ... Comfort Keepers® of San Diego, CA is excited to ... Recovery® program to drive cancer patients to and from their cancer treatments. Comfort ... quality of life and ongoing independence. Getting to and from medical treatments is ...
Breaking Medicine News(10 mins):
(Date:6/23/2016)... , June 23, 2016 Research ... Pharma News Issue 52" report to their offering. ... in influenza treatment creates a favourable commercial environment for MedImmune ... growing patient base that will serve to drive considerable growth ... vaccine would serve to cap sales considerably, but development is ...
(Date:6/23/2016)... RIDGE, Ill. and INDIANAPOLIS ... of students receiving a Lilly Diabetes Tomorrow,s Leaders Scholarship ... The 2016 scholarship winners, announced today online at ... to let type 1 diabetes stand in the way ... Diabetes has supported the Foundation,s scholarship program since 2012, ...
(Date:6/23/2016)... 23, 2016  Guerbet announced today that it has ... Horizon Award . One of 12 suppliers ... for its support of Premier members through exceptional local ... and commitment to lower costs. ... of our outstanding customer service from Premier," says ...
Breaking Medicine Technology: