Navigation Links
Anti-Drug Message May Reach Young Girls, But Not Older Ones

FRIDAY, March 18 (HealthDay News) -- Anti-drug ads appear to be an effective way of delaying and reducing marijuana use by eighth-grade girls in the United States, a new study has found.

In 210 U.S. media markets that had advertised the "Above the Influence" anti-drug campaign, researchers analyzed the relationship between exposure to the campaign ads and use of marijuana and alcohol among students in grades 8, 10 and 12.

The campaign appeared to be most effective among 8th-grade girls, but did not seem to have much impact on similarly aged boys or teens of either gender in grades 10 and 12, the researchers found.

The study results were published online March 17 and in the May print issue of the American Journal of Public Health.

"By grade 10 and 12, most adolescents may have already made decisions about whether to initiate marijuana use, leaving less room for anti-drug advertising to have any meaningful effect," study author Christopher S. Carpenter, of Paul Merge School of Business at the University of California, Irvine, and colleagues wrote.

"Early adolescence is a period of major transition and vulnerability," they added. "Consequently, 8th-grade adolescent girls might be especially receptive to the Above the Influence campaign's anti-drug advertisements about achievement and living life above negative influences."

Above the Influence is a youth anti-drug advertising campaign created for the National Youth Anti-Drug Media Campaign (a program of the U.S. Office of National Drug Control Policy).

More information

The Nemours Foundation has more on what teens should know about drugs.

-- Robert Preidt

SOURCE: American Journal of Public Health, news release, March 17, 2011

Copyright©2010 ScoutNews,LLC.
All rights reserved  

Page: 1

Related medicine news :

1. National anti-drug campaign succeeds in lowering marijuana use, study suggests
2. MarquisNet Co-Location Agreement with MessageBroadcast Helps Message Delivery Provider Expand World-Class Network
3. MessageSolution First in the Market to Offer All-in-One, Integrated Cloud-Based Archiving for Email, File Systems and SharePoint at Novell BrainShare 2010
4. New Backpack for Cyclists Sends a Polite Message to Motorists: '3 Feet Please'
5. MessageSolution Releases Enterprise Migration System for GroupWise, Advancing its Technology Leading Position for Enterprise Information Archiving and Migration
6. MessageSolution Exhibits Cloud-Based Integrated Archiving Solution for Email, File Systems and SharePoint at SaaSCon 2010, Kicks off MessageSolution SaaS Tour 2010
7. Indiana Paging Network and Onset Technology Partner to Deliver Paging Messages to Blackberry Smartphones
8. Onset Technology and Citipage Ltd. Partner to Deliver Advanced Paging Messages to Smartphones
9. World Renowned Humanitarian and Spiritual Leader Sri Sri Ravi Shankar Brings Timely Message of Peace and Empowerment to Connecticut
10. Pilot study supports adolescent diabetes patients through personalized text messages
11. Media detective tool empowers children to skirt alcohol and tobacco marketing messages
Post Your Comments:
Related Image:
Anti-Drug Message May Reach Young Girls, But Not Older Ones
(Date:6/25/2016)... ... ... First Choice Emergency Room , the largest network of independent freestanding ... of its new Mesquite-Samuell Farm facility. , “We are pleased to announce Dr. ... James M. Muzzarelli, Executive Medical Director of First Choice Emergency Room. , Dr. ...
(Date:6/25/2016)... ... June 25, 2016 , ... On Friday, June 10, Van Mitchell, Secretary of ... award to iHire in recognition of their exemplary accomplishments in worksite health promotion. , ... Workplace Health & Wellness Symposium at the BWI Marriott in Linthicum Heights. iHire was ...
(Date:6/24/2016)... , ... June 24, 2016 , ... Those who have ... these feelings, many turn to unhealthy avenues, such as drug or alcohol abuse, as ... Michigan, has released tools for healthy coping following a traumatic event. , Trauma sufferers ...
(Date:6/24/2016)... Texas (PRWEB) , ... June 24, 2016 , ... ... International Conference and Scientific Sessions in Dallas that it will receive two significant ... of the grants came as PHA marked its 25th anniversary by recognizing patients, ...
(Date:6/24/2016)... ... , ... Comfort Keepers® of San Diego, CA is excited to announce they ... to drive cancer patients to and from their cancer treatments. Comfort Keepers provides ... life and ongoing independence. Getting to and from medical treatments is one of ...
Breaking Medicine News(10 mins):
(Date:6/24/2016)... , June 24, 2016 Research and ... Market for Companion Diagnostic Tests" report to their offering. ... for Companion Diagnostics The World Market for ... personalized medicine diagnostics. Market analysis in the report includes the ... Market (In Vitro Diagnostic Kits) by Region (N. America, EU, ...
(Date:6/24/2016)... Tenn. , June 24, 2016  Arkis ... providing less invasive and more durable cerebrospinal fluid ... in funding.  The Series-A funding is led by ... Lighthouse Fund, and other private investors.  Arkis, new ... neurosurgical instrumentation and the market release of its ...
(Date:6/23/2016)... DUBLIN , June 23, 2016 ... the "Pharmaceutical Excipients Market by Type (Organic Chemical ... Preservative), Formulation (Oral, Topical, Coating, Parenteral) - Global Forecast ... The global pharmaceutical excipients ... 2021 at a CAGR of 6.1% in the forecast ...
Breaking Medicine Technology: