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Anti-Aging/Genetic Health Leader Suracell, Inc. Expands Internationally
Date:3/3/2008

Suracell's Italian partner, DNA Research, officially launches Suracell

Italy; other key international markets expected to open soon

SOUTH ORANGE, N.J., March 3 /PRNewswire/ -- Suracell, Inc. (http://www.suracell.com), the leading provider of genetically directed, personalized age management programs, announces the launch of the first in a series of worldwide partnerships to bring its cutting edge programs to the international audience. DNA Research, an Italian company built on a platform of unique healthy aging products and services, is the first of Suracell's international partners to commercialize the Suracell program. The direct web site is http://www.dnaresearch.it/suracell.html. Suracell's program is designed to assess personal genetic characteristics, monitor key biomarkers and provide personalized nutritional support for healthy aging.

"The preoccupation with healthy aging and the role of personal DNA characteristics in the aging process continues to explode on a global basis as more and more baby boomers reach 50 and generation Xers reach their mid 30's," says Bernie Landes, Chairman and CEO of Suracell. "With a current world anti-aging market exceeding $100 billion and growing rapidly, Suracell sees a bright future ahead, both domestically and internationally."

"Italy is one of the worldwide centers for beauty and fashion, so this is a natural launch point for the international commercial introduction of Suracell's unique "personal genetic health" platform," adds Landes. "With agreements nearing completion in the Pacific Rim, Canada, and other key areas of the world, we fully expect this to be just first of a series of exciting worldwide partnerships."

Dr. Vincent Giampapa, a renowned plastic surgeon, anti-aging pioneer and the first President of the American Board of Anti-Aging Medicine, co-foun
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SOURCE Suracell, Inc.
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