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Anthem Rewards Employers for Healthy Behaviors
Date:5/14/2008

Woodenboat Publications first small business to receive wellness discount

SOUTH PORTLAND, Maine, May 14 /PRNewswire/ -- Anthem Blue Cross and Blue Shield, in partnership with the Maine State Chamber of Commerce, is pleased to announce that Woodenboat Publications of Brooklin is the first small business in Maine to qualify for a wellness discount through Chamber BlueOptions. Woodenboat Publications will receive a 2 percent discount on its health insurance premium as a result of its employees participating in specific wellness activities.

The wellness discount offered through the Chamber BlueOptions program is for small business groups that have 25-50 enrolled employees. The criteria for the wellness discount are that 75 percent of eligible employees complete a health risk assessment on-line and 25 percent of the employees participate in Anthem Rewards. The discount is earned after the business has participated in the program for one year, at the time of renewal of the Chamber BlueOptions.

Anthem Rewards is a program that rewards members who log in and record their physical activity to earn points that can be redeemed for free gifts. Recent studies show that employees who participate in physical activity increase their energy and productivity levels and take fewer sick days.

"There is a growing awareness in the business community about the importance of wellness in controlling health care cost increases," said Anthem President Dan Corcoran. "This first-in-Maine wellness credit helps Maine's small businesses begin the conversation with their employees about the importance that lifestyle choices play in achieving good health." Corcoran noted that obesity, tobacco use, and a lack of physical activity all contribute greatly to health care costs in Maine.

Employers benefit from wellness programs through healthier, more productive and more satisfied employees.

The wellness discount required Maine Bureau of Insurance approval at
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SOURCE Anthem Blue Cross and Blue Shield
Copyright©2008 PR Newswire.
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