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Anthem Blue Cross and Blue Shield's Member Health Index Named BlueWorks(R) Award Winner
Date:2/28/2008

s designed to represent a Plan member's experience of health care including access to and receipt of quality care as well as clinical outcomes. Such a clear and powerful indicator can be used to track a Plan's performance with greater focus and can thus guide the Plan's future efforts to improve the efficiency and quality, commented Harvard Medical School researchers.

"Improving the health performance of members by 5 percent year after year is a remarkable aspiration," said Scott P. Serota, BCBSA President and CEO. "Anthem Blue Cross and Blue Shield is to be congratulated for designing and implementing a program that has in a short time proven its success and helped members improve their health care status."

The Harvard Medical School Department of Health Care Policy evaluates submissions from participating Blue Cross and Blue Shield companies on innovation, efficacy, robust design and the potential for program replication, and makes recommendations for BlueWorks award winners. Since 2004, Harvard Medical School's Department of Health Care Policy has recommended 44 Blue Cross and Blue Shield company programs as BlueWorks winners. Anthem Blue Cross and Blue Shield has previously won four BlueWorks awards: Care Counselor Program (2004), Identification of Questionable Narcotic Drug Patterns (2005), Midwest Hospital Quality Improvement Program, Fraud and Abuse Training (2005), and Thomas E. Hoshour D.O./Sober Life Alternatives (2006).

Anthem Blue Cross and Blue Shield in Kentucky is a subsidiary of WellPoint, Inc. (NYSE: WLP), an independent licensee of the Blue Cross and Blue Shield Association, which serves its members as the Blue Cross Licensee for California; the Blue Cross and Blue Shield licensee for Colorado, Connecticut,
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SOURCE Anthem Blue Cross and Blue Shield in Kentucky
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