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Anthem Blue Cross and Blue Shield's Member Health Index Named BlueWorks(R) Award Winner
Date:2/28/2008

LOUISVILLE, Ky., Feb. 28 /PRNewswire/ -- Anthem Blue Cross and Blue Shield's Member Health Index has been honored as a 2007 BlueWorks(R) winner. A program of the Blue Cross and Blue Shield Association, BlueWorks recognizes the innovative ways Blue Cross and Blue Shield companies are working to increase the efficiency and consistency of care delivery nationwide. The Harvard Medical School Department of Health Care Policy evaluates submissions from participating Blue Cross and Blue Shield companies and makes recommendations for BlueWorks award winners.

Anthem's Member Health Index is a tracking system that incorporates nearly all of Anthem Blue Cross and Blue Shield in Kentucky's 1.2 million members. The Member Health Index combines more than 40 selected health care measures including screening and prevention, care management, clinical outcomes, and patient safety. Using a proprietary calculation developed by a multi- disciplinary team including quality improvement experts, healthcare economists and clinicians, the Member Health Index tracks the health plans' progress towards improving members' health through education, care management and wellness programs. Health improvement strategies are then designed to improve each measure based on analysis of the data. Based on the results, Anthem can help define opportunities to improve the health care experience of its members.

"Combined with our State Health Index, our Member Health Index allows us to track our progress in improving the lives of the people we serve and the health of our communities," said Deb Moessner, president and general manager, Anthem Blue Cross and Blue Shield in Kentucky. "But we are going beyond simply tracking our progress and will continue to hold ourselves accountable to decreasing the gap between current and target performance by 5 percent each year by working with community and state leaders to design programs that will help address health issues."

This index number is designed to represent a Plan member's experience of health care including access to and receipt of quality care as well as clinical outcomes. Such a clear and powerful indicator can be used to track a Plan's performance with greater focus and can thus guide the Plan's future efforts to improve the efficiency and quality, commented Harvard Medical School researchers.

"Improving the health performance of members by 5 percent year after year is a remarkable aspiration," said Scott P. Serota, BCBSA President and CEO. "Anthem Blue Cross and Blue Shield is to be congratulated for designing and implementing a program that has in a short time proven its success and helped members improve their health care status."

The Harvard Medical School Department of Health Care Policy evaluates submissions from participating Blue Cross and Blue Shield companies on innovation, efficacy, robust design and the potential for program replication, and makes recommendations for BlueWorks award winners. Since 2004, Harvard Medical School's Department of Health Care Policy has recommended 44 Blue Cross and Blue Shield company programs as BlueWorks winners. Anthem Blue Cross and Blue Shield has previously won four BlueWorks awards: Care Counselor Program (2004), Identification of Questionable Narcotic Drug Patterns (2005), Midwest Hospital Quality Improvement Program, Fraud and Abuse Training (2005), and Thomas E. Hoshour D.O./Sober Life Alternatives (2006).

Anthem Blue Cross and Blue Shield in Kentucky is a subsidiary of WellPoint, Inc. (NYSE: WLP), an independent licensee of the Blue Cross and Blue Shield Association, which serves its members as the Blue Cross Licensee for California; the Blue Cross and Blue Shield licensee for Colorado, Connecticut, Georgia, Indiana, Kentucky Maine, Missouri (excluding 30 counties in the Kansas City area), Nevada, New Hampshire, New York (in 10 New York City metropolitan counties and in selected upstate counties only), Ohio, Virginia (excluding the Northern Virginia suburbs of Washington, D.C.), Wisconsin; and through UniCare. Additional information about Anthem Blue Cross and Blue Shield is available at http://www.anthem.com


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SOURCE Anthem Blue Cross and Blue Shield in Kentucky
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