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Anthem Blue Cross and Blue Shield to Serve as Title Sponsor for Three Race Events in Northeastern Wisconsin
Date:1/27/2009

ommitment to the people of Wisconsin."

The purpose of the events is to get people of all skill levels to exercise together. Midwest Sports Events encourages all ages to participate by including kid-sized runs, triathlons and duathlons alongside most of its adult events. The company also works to keep registration costs affordable so everyone can partake and enjoy the benefits of exercise.

Midwest Sports Events races benefit local community organizations. In 2008, over 15 different community organizations received marketing and financial support from race proceeds.

A triathlon consists of swimming, biking and running. In a duathlon participants first run, then ride a bike and finish the race running. The Anthem Blue Cross and Blue Shield Race the Lake in Fond du Lac is a bike race around Lake Winnebago which may be performed on an individual or team basis.

To learn more about the events visit www.midwestsportsevents.com, e-mail info@midwestsportsevents.com, or call 1-800-429-8044.

About Anthem Blue Cross and Blue Shield in Wisconsin

In Wisconsin, Anthem Blue Cross and Blue Shield is the trade name used by Blue Cross Blue Shield of Wisconsin ("BCBSWi") and Compcare Health Services Insurance Corporation ("Compcare"), independent licensees of the Blue Cross Blue Shield Association. (R)ANTHEM is a registered trademark of Anthem Insurance Companies, Inc. The Blue Cross and Blue Shield names and symbols are registered marks of the Blue Cross and Blue Shield Association. Additional information about Anthem Blue Cross and Blue Shield in Wisconsin is available at www.anthem.com.


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SOURCE Anthem Blue Cross and Blue Shield in Wisconsin
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