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Anthem Blue Cross and Blue Shield to Serve as Title Sponsor for Three Race Events in Northeastern Wisconsin
Date:1/27/2009

MENASHA, Wis., Jan. 27 /PRNewswire/ -- Midwest Sports Events announced today that Anthem Blue Cross and Blue Shield in Wisconsin will serve as the title sponsor for three race events in northeastern Wisconsin in 2009. The High Cliff Triathlon in Menasha, Race the Lake bicycle event in Fond du Lac, and Green Bay Duathlon at Lambeau Field will all bear the Anthem name.

As the title sponsor, Anthem Blue Cross and Blue Shield will be present at event expositions in each city and will have a strong race day presence.

The partnership with Midwest Sports Events is a continuation of Anthem Blue Cross and Blue Shield's work in the community to encourage wellness and active lifestyles. Anthem Blue Cross and Blue Shield also supports a variety of community organizations and public health initiatives, such as programs to promote smoking cessation and encourage health literacy.

"At Anthem Blue Cross and Blue Shield, we're committed to improving the lives of the people we serve and the health of our communities," said Steve Martenet, president of Anthem Blue Cross and Blue Shield in Wisconsin. "The energy and excitement of race day show how fun it can be to exercise, and we're thrilled to be able to help bring these events to communities throughout the Fox Valley."

All participants in the 2009 events will be assured of well organized, safe and technically sound events. Midwest Sports Events has been the leader in road race management for over 20 years and continues to see growth in the fitness movement.

"Midwest Sports Events and Anthem Blue Cross and Blue Shield share the same goal to impact communities by educating and promoting active healthy lifestyles through fitness events," said Midwest Sports Events executive director Gloria West. "We're delighted to partner with Anthem Blue Cross and Blue Shield and applaud both their proactive leadership style and longtime commitment to the people of Wisconsin."

The purpose of the events is to get people of all skill levels to exercise together. Midwest Sports Events encourages all ages to participate by including kid-sized runs, triathlons and duathlons alongside most of its adult events. The company also works to keep registration costs affordable so everyone can partake and enjoy the benefits of exercise.

Midwest Sports Events races benefit local community organizations. In 2008, over 15 different community organizations received marketing and financial support from race proceeds.

A triathlon consists of swimming, biking and running. In a duathlon participants first run, then ride a bike and finish the race running. The Anthem Blue Cross and Blue Shield Race the Lake in Fond du Lac is a bike race around Lake Winnebago which may be performed on an individual or team basis.

To learn more about the events visit www.midwestsportsevents.com, e-mail info@midwestsportsevents.com, or call 1-800-429-8044.

About Anthem Blue Cross and Blue Shield in Wisconsin

In Wisconsin, Anthem Blue Cross and Blue Shield is the trade name used by Blue Cross Blue Shield of Wisconsin ("BCBSWi") and Compcare Health Services Insurance Corporation ("Compcare"), independent licensees of the Blue Cross Blue Shield Association. (R)ANTHEM is a registered trademark of Anthem Insurance Companies, Inc. The Blue Cross and Blue Shield names and symbols are registered marks of the Blue Cross and Blue Shield Association. Additional information about Anthem Blue Cross and Blue Shield in Wisconsin is available at www.anthem.com.

About Midwest Sports Events

Midwest Sports Events is an industry leader in triathlon and road race management with over 20 years of event production experience. The producer of many of the largest triathlons in Midwest as well as training programs leading up to the events, Midwest Sports Events' mission is to impact communities that will help individuals create healthy lifestyles. More information about Midwest Sports Events is available at www.midwestsportsevents.com.


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SOURCE Anthem Blue Cross and Blue Shield in Wisconsin
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