MENASHA, Wis., Jan. 27 /PRNewswire/ -- Midwest Sports Events announced
today that Anthem Blue Cross and Blue Shield in Wisconsin will serve as the
title sponsor for three race events in northeastern
As the title sponsor, Anthem Blue Cross and Blue Shield will be present at event expositions in each city and will have a strong race day presence.
The partnership with Midwest Sports Events is a continuation of Anthem Blue Cross and Blue Shield's work in the community to encourage wellness and active lifestyles. Anthem Blue Cross and Blue Shield also supports a variety of community organizations and public health initiatives, such as programs to promote smoking cessation and encourage health literacy.
"At Anthem Blue Cross and Blue Shield, we're committed to improving the lives of the people we serve and the health of our communities," said Steve Martenet, president of Anthem Blue Cross and Blue Shield in Wisconsin. "The energy and excitement of race day show how fun it can be to exercise, and we're thrilled to be able to help bring these events to communities throughout the Fox Valley."
All participants in the 2009 events will be assured of well organized, safe and technically sound events. Midwest Sports Events has been the leader in road race management for over 20 years and continues to see growth in the fitness movement.
"Midwest Sports Events and Anthem Blue Cross and Blue Shield share the
same goal to impact communities by educating and promoting active healthy
lifestyles through fitness events," said Midwest Sports Events executive
director Gloria West. "We're delighted to partner with Anthem Blue Cross and
Blue Shield and applaud both their proactive leadership style and longtime
commitment to the people of
The purpose of the events is to get people of all skill levels to exercise together. Midwest Sports Events encourages all ages to participate by including kid-sized runs, triathlons and duathlons alongside most of its adult events. The company also works to keep registration costs affordable so everyone can partake and enjoy the benefits of exercise.
Midwest Sports Events races benefit local community organizations. In 2008, over 15 different community organizations received marketing and financial support from race proceeds.
A triathlon consists of swimming, biking and running. In a duathlon participants first run, then ride a bike and finish the race running. The Anthem Blue Cross and Blue Shield Race the Lake in Fond du Lac is a bike race around Lake Winnebago which may be performed on an individual or team basis.
About Anthem Blue Cross and Blue Shield in Wisconsin
In Wisconsin, Anthem Blue Cross and Blue Shield is the trade name used by
Blue Cross Blue Shield of
About Midwest Sports Events
Midwest Sports Events is an industry leader in triathlon and road race management with over 20 years of event production experience. The producer of many of the largest triathlons in Midwest as well as training programs leading up to the events, Midwest Sports Events' mission is to impact communities that will help individuals create healthy lifestyles. More information about Midwest Sports Events is available at www.midwestsportsevents.com.
|SOURCE Anthem Blue Cross and Blue Shield in |
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