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Anthem Blue Cross and Blue Shield to Serve as Title Sponsor for Three Race Events in Northeastern Wisconsin
Date:1/27/2009

MENASHA, Wis., Jan. 27 /PRNewswire/ -- Midwest Sports Events announced today that Anthem Blue Cross and Blue Shield in Wisconsin will serve as the title sponsor for three race events in northeastern Wisconsin in 2009. The High Cliff Triathlon in Menasha, Race the Lake bicycle event in Fond du Lac, and Green Bay Duathlon at Lambeau Field will all bear the Anthem name.

As the title sponsor, Anthem Blue Cross and Blue Shield will be present at event expositions in each city and will have a strong race day presence.

The partnership with Midwest Sports Events is a continuation of Anthem Blue Cross and Blue Shield's work in the community to encourage wellness and active lifestyles. Anthem Blue Cross and Blue Shield also supports a variety of community organizations and public health initiatives, such as programs to promote smoking cessation and encourage health literacy.

"At Anthem Blue Cross and Blue Shield, we're committed to improving the lives of the people we serve and the health of our communities," said Steve Martenet, president of Anthem Blue Cross and Blue Shield in Wisconsin. "The energy and excitement of race day show how fun it can be to exercise, and we're thrilled to be able to help bring these events to communities throughout the Fox Valley."

All participants in the 2009 events will be assured of well organized, safe and technically sound events. Midwest Sports Events has been the leader in road race management for over 20 years and continues to see growth in the fitness movement.

"Midwest Sports Events and Anthem Blue Cross and Blue Shield share the same goal to impact communities by educating and promoting active healthy lifestyles through fitness events," said Midwest Sports Events executive director Gloria West. "We're delighted to partner with Anthem Blue Cross and Blue Shield and applaud both their proactive leadership style and longtime c
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SOURCE Anthem Blue Cross and Blue Shield in Wisconsin
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