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Anthem Blue Cross and Blue Shield in Wisconsin Harnesses Social Media to Interact with Members
Date:9/8/2009

MILWAUKEE, Sept. 8 /PRNewswire/ -- Not just for teens anymore - social networking and media tools such as Facebook, Twitter and YouTube are being used by adults to interact with their friends, families and to gain information. Now, Anthem Blue Cross and Blue Shield members can add these tools to the list of ways to interact with their health insurer. In an effort to remain engaged and responsive to its members like never before, Anthem Blue Cross and Blue Shield in Wisconsin is leveraging highly interactive social media communities as a way to interact with its members, and for members to interact with Anthem.

"At Anthem Blue Cross and Blue Shield, we understand that more teens, adults and even seniors are logging online to tweet, network, or blog about their daily activities, likes, dislikes, among other things," said Larry Schreiber, president of Anthem Blue Cross and Blue Shield in Wisconsin. "Tools such as Twitter and Facebook provide an additional means of communicating with our members and all consumers in the communities we serve in a way that's convenient and of interest for them."

Currently, Anthem is piloting a program in which it uses Twitter to identify members who may have questions or concerns about their health benefits. Twitter allows Anthem to communicate and stay connected through the exchange of quick, real time conversation, and respond to each tweet about Anthem. Members can follow Anthem on Twitter at www.twitter.com/AnthemHealth.

Twitter is also one component of Anthem's collaboration with Bob Harper from the "The Biggest Loser" to provide information and tools to help members and people in our communities live healthy lives. After only two months since the launch, more than 12,000 people are following Bob's regular tweets with tips on how to get healthy and stay healthy at '/>"/>

SOURCE Anthem Blue Cross and Blue Shield in Wisconsin
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