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Anthem Blue Cross and Blue Shield in Missouri Harnesses Social Media to Interact with Members
Date:8/3/2009

er.com/BobHarperAnthem" target="_new">www.twitter.com/BobHarperAnthem.

Additionally, Anthem is also utilizing Facebook (www.facebook.com/anthemhealthfootprint) to create a community where people can interact with Anthem and with each other, and learn about how our health is connected and how one person's healthy behaviors can positively affect someone else's health behaviors. Anthem is also launching a brand channel on YouTube (www.youtube.com/AnthemHealthConnects) to create a vital and viral community around health and wellness.

"Building relationships with our members and showing the human face of our company is critical, especially today when so many rely on online tools and communications for all aspects of their life, but even more so with something as personal as health care," said Kate Quinn, vice president of corporate marketing for Anthem's parent company. "Social media provide a great opportunity for us to engage our members, listen to them and be more responsive."

About Anthem Blue Cross and Blue Shield in Missouri

In Missouri (excluding 30 counties in the Kansas City area) Anthem Blue Cross and Blue Shield is the trade name for RightCHOICE(R) Managed Care, Inc. (RIT), Healthy Alliance(R) Life Insurance Company (HALIC), and HMO Missouri, Inc. RIT and certain affiliates administer non-HMO benefits underwritten by HALIC and HMO benefits underwritten by HMO Missouri, Inc. RIT and certain affiliates only provide administrative services for self-funded plans and do not underwrite benefits. Independent licensees of the Blue Cross and Blue Shield Association. (R)ANTHEM is a registered trademark of Anthem Insurance Companies, Inc. The Blue Cross and Blue Shield names and symbols are registered marks of the Blue Cro
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SOURCE Anthem Blue Cross and Blue Shield in Missouri
Copyright©2009 PR Newswire.
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