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Anthem Blue Cross and Blue Shield in Indiana Teams up with Bob Harper from 'The Biggest Loser' To Expand Efforts Aimed at Improving Individuals' Health
Date:6/29/2009

lose weight, eat healthier or adopt a more active lifestyle, knowing you will also have an impact on others can be a powerful motivator. By working together with Anthem, we hope to provide the information and tools to help members live healthy lives."

According to a recent report released by the WellPoint Institute of Health Care Knowledge, an individual's health choices directly influence the health and well being of family members, friends and others in his or her social network. The report looked at two specific studies by Harvard's Nicholas Christakis, M.D., Ph.D., M.P.H. and UCSD's James Fowler, Ph.D. about communities in which individuals with close ties demonstrated significant corollaries with obesity and smoking cessation. The studies cited in the report show that a person's:

  • Likelihood to quit smoking increased by 67 percent if her or his spouse quit smoking; 36 percent if a friend quit smoking; 24 percent if a coworker quit smoking; and 25 percent if a sibling quit smoking.
  • Chance of becoming obese increased by 57 percent if that person's close friend became obese. Further, a person's chance of becoming obese rose by 71 percent if a close friend of the same-sex became obese; 40 percent if an adult sibling became obese; and 37 percent if his or her spouse became obese.

By answering a few simple questions, individuals can calculate the impact of their health choices with the Health Footprint tools at www.anthem.com/connects. Individuals can also receive tips from Bob on how to live healthier.

About Anthem Blue Cross and Blue Shield

Anthem Blue Cross and Blue Shield is the trade name of Anthem Insurance Companies, Inc., an independent licensee of the Blue Cross and Blue Shield Association. (R) ANTHEM is a registered trademark of Anthem Insurance Comp
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SOURCE Anthem Blue Cross and Blue Shield in Indiana
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