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Anthem Blue Cross and Blue Shield in Connecticut Receives Prestigious Brand Excellence Award
Date:3/30/2009

Recognition Showcases Exceptional Enrollment Growth

NORTH HAVEN, Conn., March 30 /PRNewswire/ -- Anthem Blue Cross and Blue Shield in Connecticut announced today that it has received a Brand Excellence Award from the Blue Cross and Blue Shield Association (BCBSA). The annual awards honor Blue Cross and Blue Shield companies that excel in developing and enhancing the overall Blue Cross and Blue Shield Brand image.

"The Blue Cross and Blue Shield Brands are the most recognized in the health insurance industry and represent the nation's oldest and largest family of health benefit companies," said Scott P. Serota, BCBSA president and CEO. "BCBSA congratulates Anthem Blue Cross and Blue Shield in Connecticut for their leadership in strengthening the Brands that collectively cover the lives of more than 102 million Americans."

Anthem Blue Cross and Blue Shield in Connecticut is being recognized with a Brand Excellence Award in the Enrollment Growth category for having a high percentage of new members enrolled over the past year among Blue Cross and Blue Shield companies.

"The Brand Excellence Award reflects our commitment to providing superior service and products to its members, providers and the marketplace," said David R. Fusco, president, Anthem Blue Cross and Blue Shield in Connecticut. "We accept this national award with high honor as it reinforces our customer satisfaction rate as we continue to build upon our solid member base of 1.4 million in Connecticut."

The Brand Excellence Awards honor Blue Cross and Blue Shield companies nationwide in categories that represent Brand Excellence including, attraction of new customers, fostering loyalty to existing customers, expanding the Brands into additional lines of products or services, and provider satisfaction.

About Anthem Blue Cross and Blue Shield in Connecticut

Anthem Blue Cross and Blue Shield is the trade name of Anthem Health Plans, Inc., an independent licensee of the Blue Cross and Blue Shield Association. (R) ANTHEM is a registered trademark of Anthem Insurance Companies, Inc. The Blue Cross and Blue Shield names and symbols are registered marks of the Blue Cross and Blue Shield Association. Additional information about Anthem Blue Cross and Blue Shield in Connecticut is available at www.anthem.com.

About Blue Cross Blue Shield Association

The Blue Cross and Blue Shield Association is a national federation of 39 independent, community-based and locally operated Blue Cross and Blue Shield companies that collectively provide healthcare coverage for more than 102 million individuals - one-in-three Americans. For more information on the Blue Cross and Blue Shield Association and its member companies, please visit www.BCBS.com.


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SOURCE Anthem Blue Cross and Blue Shield in Connecticut
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