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Anthem Blue Cross and Blue Shield in Connecticut Launches Innovative New Program for Cities and Towns
Date:3/4/2009

"Anthem Alliance" will provide a Collaborative Health Care Solution for the Municipal Market

NORTH HAVEN, Conn., March 4 /PRNewswire/ -- In an effort to help stem the ever-rising costs of chronic diseases and support local employers in helping their workers achieve and maintain healthier lifestyles, Anthem Blue Cross and Blue Shield in Connecticut has launched Anthem Alliance.

"Anthem Alliance is a collaborative health care solution designed specifically for the Connecticut municipal market," said David R. Fusco, president, Anthem Blue Cross and Blue Shield in Connecticut. "The program offers a multi-step strategy that provides important clinical care programs, appropriately aligned with benefit plan designs, to yield healthier members and, hopefully, lower costs."

Fusco added that the new program, available to the municipal market, represents a collaborative approach to one of America's most pressing health issues.

"Anthem has been an established industry leader in Connecticut for more than 50 years, and many of our municipal customers have been with us on this journey through several decades of health care change," Fusco noted. "We strongly believe that now is time to take the next step and embrace a strategic alliance with our municipal partners that engages members in their personal health and well-being; enhances member benefits with health care management programs and services; and transforms member benefits to optimize health outcomes."

More than 100 Connecticut municipal employers joined Anthem for an exclusive introduction of Anthem Alliance last month. At the event, participants heard from renowned obesity expert and key note speaker David Katz, M.D., and enjoyed a health fair that highlighted Anthem Alliance programs and services. Katz discussed the obesity epidemic in the United States and the numerous diseases directly associated with obesity, including
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SOURCE Anthem Blue Cross and Blue Shield in Connecticut
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