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Anthem Blue Cross and Blue Shield in Colorado Introduces Industry Leading and Comprehensive Transparency Initiative to Colorado
Date:8/4/2008

rograms and partnerships with leading information management companies.

"Ultimately, we want Anthem Care Comparison to create well-informed consumers of health care," said Dr. Art Jones, Anthem's Medical Director. "Creating well-informed consumers, employers, physicians and hospital providers is an important element of transparency, and an essential step in transforming the consumers' role in their own health care."

Anthem Care Comparison is a feature of the company's 360 Degree Health(R) program, the most robust benefits program in the industry to comprehensively address preventive care, health improvement and care coordination. It provides health information and counsel collected from physicians, nurses, and other health care professionals to Anthem members through a single point of contact. It integrates all care management programs and tools into a centralized, consumer-friendly resource that assists members in navigating the health care system, using their health benefits and providing information to help them access comprehensive and appropriate care. 360 Degree Health helps members access a wide range of services, including online wellness and lifestyle programs, discounts on health-related products, and alternative medicine therapies. It also features 24-hour access to health care professionals who can provide our members with health information.

The Anthem Care Comparison tool will provide members with valuable cost information and increase their ability to make good, informed decisions regarding where to receive a medical service and how much it will cost. Anthem plans to continue expanding this tool throughout the entire State of Colorado.

Anthem Blue Cross and Blue Shield in Colorado:

Anthem Blue Cross and Blue Shield is the trade name of Rocky Mountain Hospital and Medical Service, Inc., an independent licensee of the Blue Cross Blue Shield Association. (R)ANTHEM is a registered trademark of Anthem Insurance Companies,
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SOURCE Anthem Blue Cross and Blue Shield in Colorado
Copyright©2008 PR Newswire.
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