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Anthem Blue Cross and Blue Shield Introduces Transparency Initiative in Maine
Date:5/20/2008

om Anthem Blue Cross and Blue Shield's paid claims data over the past 12 months and is updated quarterly. In addition, cost and quality information, including ratings based on the number of services performed at each facility, is supplied by several company-developed programs and partnerships with leading information management companies.

"Ultimately, we want the Anthem Care Comparison tool to create well-informed consumers of health care," said Jeff Holmstrom, D.O., medical director for Anthem in Maine. "Creating knowledgeable consumers, employers, physicians and hospital providers is an important element of transparency, and an essential step in transforming the consumers' role in their own health care."

Anthem Care Comparison is a feature of the company's 360 degree Health(R) program, the most robust benefits program in the industry to comprehensively address preventive care, health improvement and care coordination. It provides health information and counsel collected from physicians, nurses, and other health care professionals to members through a single point of contact. It integrates all care management programs and tools into a centralized, consumer-friendly resource that assists members in navigating the health care system, using their health benefits and providing information to help them access comprehensive and appropriate care. 360 degree Health helps members access a wide range of services including online wellness and lifestyle programs, discounts on health-related products and alternative medicine therapies, and 24-hour access to health care professionals who can provide health information.

In September 2006, Anthem unveiled the Anthem Care Comparison pilot in Dayton, Ohio, with partner General Motors, enabling thousands of Anthem members and GM employees in Dayton to participate in this transparency initiative. Since the rollout, Anthem has collected and analyzed member feedback to help enhance the effectiveness of the Anthem Ca
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SOURCE Anthem Blue Cross and Blue Shield in Maine
Copyright©2008 PR Newswire.
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