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Anthem Blue Cross and Blue Shield Introduces Industry's Most Comprehensive Transparency Initiative to Wisconsin
Date:4/30/2008

overall costs they are likely to incur before a medical service is provided.

The data generated for the Anthem Care Comparison tool comes directly from Anthem Blue Cross and Blue Shield's claims data over the past 12-months and is updated quarterly. In addition, cost and quality information, including ratings based on the number of services performed at each facility, is supplied by several company-developed programs and partnerships with leading information management companies.

"Ultimately, we want Anthem's Care Comparison tool to create well-informed consumers of health care," said Michael Jaeger, M.D., medical director of Anthem Blue Cross and Blue Shield in Wisconsin. "Creating well-informed consumers, employers, physicians and hospital providers is an important element of transparency, and an essential step in transforming the consumers' role in their own health care."

In September 2006, Anthem unveiled the Anthem Care Comparison pilot in Dayton, Ohio, with partner General Motors, enabling thousands of Anthem members and GM employees in Dayton to participate in this transparency initiative. Since the rollout, Anthem has collected and analyzed member feedback to help enhance the effectiveness of Anthem's Care Comparison tool. More than 90 percent of members surveyed indicated the cost information provided by the tool is valuable, while 84 percent said it increases their ability to make good, informed decisions regarding where to have a medical service.

Anthem plans to continue expanding the Care Comparison tool throughout Wisconsin in 2008 and nationally.

In Wisconsin, Anthem Blue Cross and Blue Shield is the trade name used by Blue Cross Blue Shield of Wisconsin ("BCBSWi") and Compcare Health Services Insurance Corporation ("Compcare"), independent licensees of the Blue Cross and Blue Shield Association. (R)ANTHEM is a registered trademark of Anthem Insurance Companies, Inc. The Blue Cross and Blue Shield names and symbols ar
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SOURCE Anthem Blue Cross and Blue Shield in Wisconsin
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