Navigation Links
Anthem Blue Cross and Blue Shield Foundation To Provide $200,000 to 'House Calls,' 'The Weigh Inn' Program
Date:12/8/2008

ST. LOUIS, Dec. 8 /PRNewswire/ -- The Anthem Blue Cross and Blue Shield Foundation LLC has announced that it is providing a two-year, $200,000 grant toward the production costs of "House Calls, Incorporated," a television program dedicated to health topics, and toward the launch of "The Weigh Inn," an obesity program for children.

Valerie Walker, M.D., a family practitioner, has hosted "House Calls" since June 2005 to educate the public on seeking the appropriate medical providers, counseling and other tools to utilize wellness and prevention as the primary goal for better health. The 30-minute program now airs weekly on WRBU My 46. WRBU is owned by the Roberts Broadcasting Company and is a My Network affiliate that reaches up to 2.5 million viewers in the metropolitan St. Louis area.

Grant funds will be used for production costs for "House Calls" and "Medical Minutes," brief health tips aired periodically on the station. In addition to the television programs, the grant will help launch "The Weigh Inn," a childhood obesity program. During its pilot year, 100 children identified as obese by their school nurse, physician visits or radio promotions of the program will enroll in an intensive fitness and nutrition program. Five fitness instructors and two dieticians have confirmed their support to teach the children how to grow vegetables.

Dennis Matheis, president of Anthem Blue Cross and Blue Shield in Missouri, said the grant supports the company's goals of getting health and wellness information into the community and by helping tackle the growing problem of childhood obesity. "Last year we announced the State Health Index as a way to track our ability to improve the health of our community," he said. "These initiatives are great efforts to fulfill these goals."

Dr. Walker is very active in keeping the African American community informed on matters improving health and well being by engaging in behavioral changes through knowing and recognizing risk factors, and detection and control of disease.

About Anthem Blue Cross and Blue Shield Foundation

Through charitable grant making, the Anthem Blue Cross and Blue Shield Foundation LLC, an independent licensee of the Blue Cross and Blue Shield Association, promotes Anthem's inherent commitment to enhance the health and well-being of individuals and families in communities that Anthem Blue Cross and Blue Shield serves. The Foundation focuses its funding on strategic initiatives that address and provide innovative solutions to reduce the number of uninsured as well as organizations and nonprofit charities that promote the Healthy Generations Program, a multi-generational initiative that targets specific disease states and medical conditions. These include: prenatal care in the first trimester, low birth weight babies, cardiac morbidity rates, long term activities that decrease obesity and increase physical activity, diabetes prevalence in adult populations, adult pneumococcal and influenza vaccinations and smoking cessation. The Foundation also coordinates the company's annual associate giving campaign and its parent foundation provides a 50 percent match of associates' campaign pledges. (R)ANTHEM is a registered trademark of Anthem Insurance Companies, Inc. The Blue Cross and Blue Shield names and symbols are registered marks of the Blue Cross and Blue Shield Association. To learn more about the Foundation please visit www.wellpointfoundation.org .

About Anthem Blue Cross and Blue Shield in Missouri

In Missouri (excluding 30 counties in the Kansas City area) Anthem Blue Cross and Blue Shield is the trade name for RightCHOICE(R) Managed Care, Inc. (RIT), Healthy Alliance(R) Life Insurance Company (HALIC), and HMO Missouri, Inc. RIT and certain affiliates administer non-HMO benefits underwritten by HALIC and HMO benefits underwritten by HMO Missouri, Inc. RIT and certain affiliates only provide administrative services for self-funded plans and do not underwrite benefits. Independent licensees of the Blue Cross and Blue Shield Association. (R)ANTHEM is a registered trademark of Anthem Insurance Companies, Inc. The Blue Cross and Blue Shield names and symbols are registered marks of the Blue Cross Blue Shield Association. Additional information about Anthem Blue Cross and Blue Shield in Missouri is available at www.anthem.com .

ABOUT WRBU AND ROBERTS BROADCASTING COMPANY

Roberts Broadcasting Company was founded in 1989 by Steven and Michael Roberts. Roberts Broadcasting [RBC] is licensee for WRBU-TV, Channel 46, in St. Louis, Mo., the first minority-owned, full-power television station to enter the St. Louis market in more than 20 years. Originally an affiliate of Home Shopping Network, TV46 became an affiliate of UPN in April 2003. In September 2006, WRBU became an affiliate of FOX-owned MYNETWORK TV. WRBU broadcasts to more than 2.5 million viewers in the St. Louis ADI. Roberts Broadcasting also owns WZRB/CW 47, Columbia, S.C.; WAZE/CW 19, Evansville, Indiana; WRBJ/CW 34; and WRBJ/ 97.7 FM, Jackson, Mississippi.


'/>"/>
SOURCE Anthem Blue Cross and Blue Shield in Missouri
Copyright©2008 PR Newswire.
All rights reserved

Related medicine news :

1. BlueCare(R) Family Plan, a HUSKY Health Plan from Anthem Blue Cross and Blue Shield in Connecticut, Raises Awareness, Funds and Diapers for New Haven Diaper Bank
2. Anthem Blue Cross and Blue Shield Partnership Plan Wins Nevada Immunization Award
3. Anthem Blue Cross and Blue Shield in Virginia Introduces New Generation of Consumer Driven Health Products
4. Anthem Blue Cross and Blue Shield in Kentucky Announces the Availability of New Health Plans for Medicare Beneficiaries
5. Anthem Introduces New Insurance Options for Small Business
6. American Idol Star Elliott Yamin and Music Legend Gloria Gaynor To Perform at AnthemLIVE!
7. Anthem Blue Cross and Blue Shield in Indiana Releases State Health Index
8. Anthem Blue Cross and Blue Shield in Kentucky Announces Release of State Health Index
9. Anthem Blue Cross and Blue Shield Foundation and Plan Associates Pledge More Than $880,000 to Community Organizations in 2008
10. Anthem Blue Cross and Blue Shield Foundation and Plan Associates Pledge $2.2 Million to Community Organizations in 2008
11. Anthem Blue Cross and Blue Shield Celebrates Local Moms-to-Be at Community Baby Shower
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/27/2016)... ... June 27, 2016 , ... "FCPX editors can now ... of Final Cut Pro X," said Christina Austin - CEO of Pixel Film Studios. ... Final Cut Pro X users can now reveal the media of their split ...
(Date:6/27/2016)... ... June 27, 2016 , ... A revolution is ... emergency ambulance transport experience for the millions of people who require these medical ... the taxi industry through the use of technology. Now, SmartEMS has put forth ...
(Date:6/26/2016)... ... June 26, 2016 , ... On June 10-11, 2016, A ... 2016 Cereal Festival and World’s Longest Breakfast Table in Battle Creek, MI, where the ... history as home to some of the world’s leading providers of cereal and other ...
(Date:6/26/2016)... ... , ... Brent Kasmer, a legally blind and certified personal trainer is helping to develop a ... fitness app plans to fix the two major problems leading the fitness industry today:, ... type program , They don’t eliminate all the reasons people quit their exercise ...
(Date:6/25/2016)... ... , ... Austin residents seeking Mohs surgery services, can now turn to Dr. ... Russell Peckham for medical and surgical dermatology. , Dr. Dorsey brings specialization to include ... in Mohs Micrographic Surgery completed by Dr. Dorsey was under the direction of Glenn ...
Breaking Medicine News(10 mins):
(Date:6/24/2016)... 2016   Bay Area Lyme Foundation , ... Center for Tick Borne Illness , Harvard Medical ... Hacking Medicine, University of California, Berkeley, and the ... five finalists of Lyme Innovation , the ... 100 scientists, clinicians, researchers, entrepreneurs, and investors from ...
(Date:6/24/2016)... June 24, 2016 The Academy of Managed ... recommendations that would allow biopharmaceutical companies to more ... that make formulary and coverage decisions, a move that ... new medicines. The recommendations address restrictions in ... on the drug label, a prohibition that hinders decision ...
(Date:6/24/2016)... 24, 2016 Research and Markets has ... Companion Diagnostic Tests" report to their offering. ... Diagnostics The World Market for Companion Diagnostics ... diagnostics. Market analysis in the report includes the following: ... Vitro Diagnostic Kits) by Region (N. America, EU, ROW), 2015-2020 ...
Breaking Medicine Technology: