GUILFORD, Conn., Nov. 12 /PRNewswire/ -- The Anthem Blue Cross and Blue Shield Foundation has awarded a $100,000 grant to the Shoreline Greenway Trail. The grant is the largest corporate donation in the Trail's history. The grant will be combined with other smaller grants and contributions to build the Hammonasset Beach Section of Trail in Madison, Connecticut.
A public groundbreaking and check presentation will be held on November 20, 2008, 2-3 P.M. at Hammonasset Beach State Park in Madison, Connecticut.
The grant was awarded through the Anthem Blue Cross and Blue Shield Foundation's Healthy Generations Program, a multi-generational initiative to help improve public health outcomes in Connecticut and other states served by the Foundation.
"I am enormously pleased that this Anthem Foundation grant will benefit our shoreline communities," said David R. Fusco, president of Anthem Blue Cross and Blue Shield in Connecticut. "Projects like this that encourage people of all ages to increase their physical activity help promote a healthier way of life in our community. They also support and protect our environment, and that truly makes the Shoreline Greenway Trail a real 'win-win' for everyone."
The Shoreline Greenway promotes public health by providing an accessible, attractive, safe venue for moderate daily exercise for residents and visitors of all ages. The Trail's construction -- paving in some areas, compacted stone dust or boardwalk in others -- makes it particularly attractive to families on bicycles, parents pushing strollers and people of any age using wheelchairs. Its route, designed to connect school campuses, train stations and town centers, allows it to serve as an alternative, non-motorized transportation option -- an opportunity to incorporate exercise into daily routines and to burn calories instead of gasoline.
The Shoreline Greenway Trail is a 25-mile multi-use trail from Lighthouse Point in New Haven, Connecticut, to Hammonasset Beach State Park in Madison, Connecticut. It is being built, section by section, in the four shoreline towns of East Haven, Branford, Guilford, and Madison, Connecticut. The Trail is an all-volunteer, non-profit organization. Its membership includes more than 2000 shoreline households.
About Anthem Blue Cross and Blue Shield Foundation
Through charitable grant making, the Anthem Blue Cross and Blue Shield Foundation LLC, an independent licensee of the Blue Cross and Blue Shield Association, promotes Anthem's inherent commitment to enhance the health and well-being of individuals and families in communities that Anthem Blue Cross and Blue Shield serves. The Foundation focuses its funding on strategic initiatives that address and provide innovative solutions to reduce the number of uninsured as well as organizations and nonprofit charities that promote the Healthy Generations Program, a multi-generational initiative that targets specific disease states and medical conditions. These include: prenatal care in the first trimester, low birth weight babies, cardiac morbidity rates, long term activities that decrease obesity and increase physical activity, diabetes prevalence in adult populations, adult pneumococcal and influenza vaccinations and smoking cessation. The Foundation also coordinates the company's annual associate giving campaign and its parent foundation provides a 50 percent match of associates' campaign pledges. (R)ANTHEM is a registered trademark of Anthem Insurance Companies, Inc. The Blue Cross and Blue Shield names and symbols are registered marks of the Blue Cross and Blue Shield Association. To learn more about the Foundation please visit http://www.wellpointfoundation.org.
|SOURCE Anthem Blue Cross and Blue Shield Foundation|
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