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Anthem Blue Cross and Blue Shield Celebrates Local Moms-to-Be at Community Baby Shower
Date:12/12/2007

Merrillville Community Resource Center teams up with community based organizations and Babies "R" Us to help prepare local moms for the arrival

of their little ones

MERRILLVILLE, Ind., Dec. 12 /PRNewswire/ -- With a traditional theme of pink and blue, local expectant mothers will enjoy a festive afternoon when Anthem Blue Cross and Blue Shield hosts a community-wide baby shower today for local moms-to-be at the Community Resource Center (CRC) in Merrillville, Indiana.

Coupled with all the makings of a baby shower, mothers-to-be will be treated to valuable educational information from special guests such as registered nurses and perinatal coordinators who will educate mothers on important topics such as nutrition during pregnancy and how to care for their new baby. Joining Anthem will be representatives and speakers from Healthy Start, Healthvisions Midwest, the Women's Center of Northwest Indiana and Methodist Hospitals. Retail chain Babies "R" Us will shower the local moms with special gifts for their babies.

"We know that educating expectant mothers about the importance of staying healthy during their pregnancy is key to helping ensure they have healthy babies," said Taheerah Demby, manager of Anthem's Merrillville CRC. "We want to make these moms feel special today, but we also want to make sure they are armed with information they can use when their baby arrives." Adding to the informative afternoon will be a presentation on the important topic of Sudden Infant Death Syndrome (SIDS). According to the Indiana State Department of Health, SIDS is the third leading cause of death to infants under a year old in the state.

Opened in August 2007, the Merrillville CRC serves as a vital resource in the community for Anthem members enrolled in Hoosier Healthwise. Part of a unique community-based model designed and developed by Anthem's State Sponsored Business, the CRC delivers individualized health care coordination to its members and their communities. The center is staffed by a dedicated, and often, bilingual team, and offers local residents and providers a facility that can design health programs and services to address specific community needs, such as disease-management programs for asthma or diabetes.

The Merrillville Community Resource Center is located at:

51 W. 78th Place

Merrillville, IN 46410

About Anthem Blue Cross and Blue Shield in Indiana

Anthem Blue Cross and Blue Shield in Indiana is a subsidiary of WellPoint, Inc. (NYSE: WLP), whose mission is to improve the lives of the people it serves and the health of its communities. It is the largest health benefits company in terms of commercial membership in the United States, and an independent licensee of the Blue Cross and Blue Shield Association, serving members as the Blue Cross licensee for California; the Blue Cross and Blue Shield licensee for Colorado, Connecticut, Georgia, Indiana, Kentucky, Maine, Missouri (excluding 30 counties in the Kansas City area), Nevada, New Hampshire, New York (as Blue Cross Blue Shield in 10 New York City metropolitan and surrounding counties and as Blue Cross or Blue Cross Blue Shield in selected upstate counties only), Ohio, Virginia (excluding the Northern Virginia suburbs of Washington, D.C.), Wisconsin; and through UniCare. Through its nationwide networks, the company delivers a number of leading health benefit solutions through a broad portfolio of integrated health care plans and related services, along with a wide range of specialty products such as life and disability insurance benefits, pharmacy benefit management, dental, vision, behavioral health benefit services, as well as long term care insurance and flexible spending accounts. More information about Anthem Blue Cross and Blue Shield is available at http://www.anthem.com.


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SOURCE Anthem Blue Cross and Blue Shield in Indiana
Copyright©2007 PR Newswire.
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