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Anthem Blue Cross Introduces Industry's Most Comprehensive Transparency Initiative to California
Date:5/19/2008

es perform each procedure, which can assist the member in assessing the care they seek.

The data generated for the Anthem Care Comparison tool comes directly from data on claims that have been paid out over the past 12 months and is updated quarterly. In addition, cost and quality information, including ratings based on the number of services performed at each facility, is supplied by several company-developed programs and partnerships with leading information management companies.

"Ultimately, we want Anthem's Care Comparison tool to create well-informed consumers of health care," said Zeinab Dabbah, M.D., chief medical officer for Anthem Blue Cross in California. "Creating well-informed consumers, employers, physicians and hospital providers is an important element of transparency, and an essential step in transforming the consumers' role in their own health care."

Anthem Care Comparison is a feature of the company's 360 Degree Health program, the most robust benefits program in the industry to comprehensively address preventive care, health improvement and care coordination. It provides health information and counsel collected from physicians, nurses, and other health care professionals to Anthem Blue Cross members through a single point of contact. It integrates all care management programs and tools into a centralized, consumer-friendly resource that assists members in navigating the health care system, using their health benefits and providing information to help them access comprehensive and appropriate care. 360 Degree Health helps members access a wide range of services, including online wellness and lifestyle programs, discounts on health-related products, and alternative medicine therapies. It also features 24-hour access to health care professionals for our members, who can provide them with health information.

Since the pilot for the Anthem Care Comparison program rolled out in the Dayton, Ohio market earlier this year, more
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SOURCE Anthem Blue Cross in California
Copyright©2008 PR Newswire.
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