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Anthem Blue Cross Foundation Supports National Campaign Focused on Depression Among Men
Date:5/20/2008

THOUSAND OAKS, Calif., May 20 /PRNewswire/ -- Depression is a serious but treatable health condition that affects more than six million American men. This condition will be the focus of a national campaign during Mental Health Awareness Month in May, called Men Get Depression, which is supported by the Anthem Blue Cross Foundation, the charitable giving arm of Anthem Blue Cross.

The Men Get Depression National Awareness Campaign is an effort to increase knowledge, reduce stigma, and promote screening and treatment for male depression. State of the Art, an Academy Award(R)-winning communications company began developing the project more than six years ago. Funding for the research, development and evaluation of the outreach materials was provided by a grant from the National Institute of Mental Health. In addition to Anthem Blue Cross Foundation, support for the outreach, and broadcast dissemination was provided by Charles E. Kubly Foundation, Josiah Macy Jr. Foundation, Community Voices: Healthcare for the Underserved at Morehouse School of Medicine, Robert Wood Johnson Foundation, and Carson J. Spencer Foundation.

"Men and women of all ages, economic status, racial and ethnic backgrounds can be affected by symptoms of depression," said Leslie A. Margolin, president of Anthem Blue Cross. "Given the continued prevalence of depression and its associated costs to individuals and society, we are pleased to support, through our charitable foundation, this effort to create awareness around the symptoms and treatments for this condition."

Included in this campaign is a one-hour documentary, which began airing on public television stations in California in early May 2008, that explores the corrosive effect of depression on the self, relationships and careers through the intimate profiles of real men, including a former NFL Quarterback, a Fortune 500 CEO, an Iraq War veteran, a university professor, a pastor and others.

To broaden the reach
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SOURCE Anthem Blue Cross
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