Navigation Links
Annual Study Shows Event Attendance, Smart Device and Online Media Use Increasing Among Government

Federal government decision-makers and influencers report increases in smart device use, time spent accessing news content online and webinar and event attendance, according to the 2015 Federal Media and Marketing Study (FMMS). Market Connections, Inc. released the seventh annual study this morning, October 1, 8:00-10:00 a.m. at the TEGNA/Gannett Conference Center in McLean, Va.

The survey shows 90 percent of respondents using smart phones and tablets, up from 80 percent in 2014. More than six in 10 respondents (62 percent) report spending 15 minutes or more on an average work day accessing news content online, up from 47 percent in 2014.

After four years of declining event attendance, in 2015 more than half of respondents (55 percent) report attending at least one to three events in the past 12 months, compared with only 42 percent in 2014.

Webinar attendance has increased significantly in the past five years: Nearly half of respondents (48 percent) participated in no webinars in 2011, while two-thirds (67 percent) report attending at least one to three webinars in the past 12 months. More than one-quarter (27 percent) also rank webinars on the list of most trusted content.

More than 3,000 federal decision-makers and influencers take the annual survey, which aggregates data on consumption of and preferences for print, television, radio, mobile, social media and Internet-based news media. Demographic, job function and purchasing data allows cross-tabulation for media targeting and placements.

“New data this year continues to underscore the importance of online and mobile-friendly media. Online channels like streaming TV and music offer new opportunities to reach federal audiences,” said Lisa Dezzutti, President and CEO of Market Connections. “Preferred media channels for federal news and information reflect online, TV and print media, while government decision-makers rank white papers and case studies at the top of their list of most trusted content.”

Dezzutti and Sara Leiman, VP Media Director of TMP Government, will present the research results at today’s event, followed by a panel of federal and marketing executives with insights on reaching government decision-makers in light of changing media habits.

·     Patricia Davis-Muffett, senior leader for global public sector marketing, Amazon Web Services
·     Tim Letzkus, senior business advisor, Office of Personnel Management HR Solutions
·     Ben Thompson, vice president of digital strategy, TMP Government
·     Kim Urbanchuk, director of ethics and compliance, Airbus Defense & Space (previously U.S. Department of Transportation and U.S. House of Representatives).

·     Time spent accessing news content online increased significantly from 47 percent to 62 percent, while time spent watching TV news, listening to traditional radio and accessing news content in print decreased.
·     For federal government news and information, respondents prefer news websites and portals (27 percent), TV (20 percent), print magazines (18 percent) and newspapers online (18 percent).
·     White papers and case studies top the list of most trusted content (41 percent), followed by webinars (27 percent) and editorial content (22 percent).
·     More than two-thirds (37 percent) are streaming on-demand cable or satellite TV.

“The media landscape has changed tremendously in the last few years and will continue to do so,” said Leiman. “Whether you are looking at earned media or paid media, you still want to understand where your audience is spending time, where they go for news and information. And that really is the whole point of this research, to give you that ability to drill down into your audience’s media habits so that your marketing dollars have the greatest impact.”

The data from this study is available via a dynamic online reporting tool, which allows marketers in the federal space to create their own custom data views to inform marketing and public relations decisions. The online tool allows users to cross-tabulate job title and product purchases across all media channels, for example: job title and web site visits or publication readership; product and service purchases and publication readership; or radio listenership. The online tool is available for purchase through Market Connections. More information is available at

About Market Connections
Market Connections delivers actionable intelligence and insights that enable improved business performance and positioning for leading businesses, government agencies and trade associations. The custom market research firm is a sought-after authority on preferences, perceptions and trends among government executives and the contractors who serve them, offering deep domain expertise in information technology and telecommunications; healthcare; and education. Market Connections also provides the tools for organizations to expand thought-leadership in their respective markets, and is known for its annual Federal Media and Marketing Study, the only comprehensive survey of the media habits of federal decision-makers, as well as the Public Sector Social Media Study and the Government Contractor Study. For more information, please visit:

Read the full story at

Source: PRWeb
Copyright©2015 Vocus, Inc.
All rights reserved

Related medicine news :

1. Patheon to Present Multiple Scientific Findings at AAPS Annual Meeting and Exposition
2. AACR to host Annual Conference on Science of Cancer Health Disparities
3. AIS Network to Sponsor Annual VACo Conference
4. Becker's Hospital Review Annual CEO Roundtable Sells Out with All-time High Attendance
5. Fifth Annual World Pneumonia Day marks successes and challenges in tackling #1 killer of children
6. The Innovation Institute Presents First Annual Transformation Through Innovation Award to Leaders in Healthcare Design and Construction
7. World T.E.A.M. Sports Volunteer Helps Annual National Wreath Project Meet Goals
8. ABQAURP Rolls Out Session Topics and Speakers for the 37th Annual Health Care Quality and Patient Safety Conference
9. Mount Sinai Makes Innovation a Team Effort At Its Second Annual Sinainnovations Conference, November 18-19, 2013 In NYC
10. Hispanic Federation Presents Seventh Annual ¡Vive Tu Vida! Get Up! Get Moving!® Event
11. Fit Body Boot Camp in Santa Rosa Announces Annual “Coats for Kids” Clothing Drive to Benefit the Homeless Children of Sonoma County
Post Your Comments:
(Date:8/31/2020)... ... , ... Cardiothoracic surgeons at Allegheny General Hospital (AGH), part ... (CMU) to develop a new heart monitoring device designed to serve as an ... AGH/CMU team was recently awarded a “Trailblazer” grant from the National Institutes of ...
(Date:8/31/2020)... ... 2020 , ... Just found out your dear friend has cancer? , It’s hard to hear ... member shares their diagnosis. Once the shock wears off, the questions and fears can be ... the best ways to help? Words are failing me. I’m scared. I want to DO ...
(Date:8/31/2020)... ... August 31, 2020 , ... Want to get moving, break up your ... Foundation (CPARF) is thrilled to launch its fourth annual STEPtember campaign in the United ... STEPtember meets everyone wherever they are at this moment — encouraging people to move ...
(Date:8/31/2020)... ... 31, 2020 , ... Colorado State University Global (CSU Global) ... online education – is proud to announce its new master’s degree in ... kind in the nation, the 60-credit hour program is designed to provide students ...
(Date:8/31/2020)... ... ... topsy-turvy economic outlook continues to put financial strain on many of us, so it just ... our monthly expenses and put more into savings, if possible. , “That’s a great way ... net in place in case something were to happen to you,” says Lee Duncan, CMO ...
Breaking Medicine News(10 mins):
(Date:9/2/2020)... (PRWEB) , ... September 02, 2020 , ... U.S. ... Jonathan Lee . Dr. Lee will work at Bethesda Dermatopathology Lab. ... his B.A. from the University of California, Berkley. He went on to receive his ...
(Date:9/1/2020)... ... September 01, 2020 , ... Neil Oberfeld of ... Secretary to the Board of Trustees and committee chair of the Governance Committee ... a Denver-based nonprofit organization that fights for the education, health, and financial stability ...
(Date:9/1/2020)... ... 01, 2020 , ... September is National Ovarian Cancer Awareness Month. Ovarian ... other cancer of the female reproductive system. The American Cancer Society estimates that ... women will die from this disease. Throughout the month of September, Women’s Excellence ...
Breaking Medicine Technology: