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Annual Dental Tradeshow Weathers Economic Storm
Date:3/11/2009

Attendance down 9% from 2008 meeting but 82% of exhibitors report generating new business at show

CHICAGO, March 11 /PRNewswire-USNewswire/ -- The Midwinter Meeting, the Chicago Dental Society's annual dental conference and tradeshow, consistently ranks amongst the country's top conventions, even earning the distinction as one of the top four medical tradeshows in the U.S. last year, according to Expo magazine.

Held February 26-March 1, this year's meeting once again attracted dental professionals from around the world, including approximately 7,000 dentists. Total attendance for the meeting was 31,333, representing a 9 percent drop over the 2008 figures, which were an all-time high in the meeting's 144-year history.

"I think we all went into this meeting holding our breath a little," Dr. David Kumamoto, CDS president, said, "But the feedback from exhibitors and the number of sold-out courses reveal just how strong our meeting is."

Nearly one-quarter of the conference's 240-plus courses were sold out, and the vast majority of courses were near capacity.

The exhibit floor, which showcased 570 companies, was completely sold out months in advance. The Midwinter Meeting was recently chosen as offering the best cost-to-value benefit of any dental tradeshow in the U.S., according to 66 percent of exhibitors responding to a post-show survey.

According to the survey of exhibitors:

  • 82 percent said they generated new business at show
  • 32 percent said the Midwinter Meeting was as good as other meetings they had attended in the last 12 months; 45 percent said it was better
  • 90 percent said they plan to exhibit at the 2010 meeting; 10 percent were not yet sure
  • 73 percent said that they will continue with the same booth size; 10 percent said they would enlarge their booth space in 2010

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SOURCE Chicago Dental Society
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