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Annie Lennox Is Stepping Up and Singing Out in the 2008 'Sing' Campaign Against HIV/AIDS in South Africa and Around the World
Date:3/6/2008

From Her Album Songs Of Mass Destruction, 'Sing' Is An Anthem For National

Women and Girls HIV/AIDS Awareness Day On March 10th

NEW YORK, March 6 /PRNewswire/ -- For multi-platinum superstar Annie Lennox, one of pop music's leading voices in the fight against HIV/AIDS, this Monday brings her the opportunity to "Sing" out and share her passion about spreading HIV/AIDS awareness nationwide.

Monday, March 10, 2008 has been declared National Women and Girls HIV/AIDS Awareness Day by the U.S. Department of Health and Human Services. In honor of the special day and in support of her "Sing" campaign, Annie Lennox will host a special event on Friday, March 7th at the Frontline Club in London where she will speak about her song "Sing" and her work with the Treatment Action Campaign of South Africa.

In December 2006, Annie Lennox invited 23 of the world's finest female singers to record with her on a song she had written in order to help to draw attention to the HIV/AIDS pandemic-especially in South Africa, where women and children are most seriously affected. Annie titled her song simply "Sing," and pledged the proceeds from its sales to the Treatment Action Campaign (TAC).

This grass-roots organization was founded in Cape Town, South Africa in December 1998 to campaign for access to treatment for people with HIV/AIDS and for the reduction of HIV infections. TAC campaigns have led to the implementation of countrywide mother-to-child transmission prevention and antiretroviral treatment programs, as well as training programs on the science of HIV treatment and prevention.

In support of the effort by Annie Lennox and TAC, The Body Shop will sell and distribute a special edition of "SING" at selected UK outlets from March 10-23 -- the first time that The Body Shop has ever sold music to the public. In addition, BBC Sports Relief have agreed to broadcast footage of TAC's work, which Annie documented in September 2007 during her
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SOURCE Arista Records
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